In the case of “More Art Everywhere”, to reinforce the artistic character of the proposal, the inauguration began with a small orchestra from the Melody Music Academy / Foto Prensa.
In order to expand art to new audiences, artists and museums move to other spaces to circulate their works, such as supermarkets, an experience that the Association of Friends of the National museum of fine arts presented in San Carlos de Bariloche with a cycle that takes the Patagonian city as the second stop of an itinerant exhibition that was already in the Mendoza town of Maipú with the exhibition of gigantographies of renowned national artists in spaces belonging to a supermarket chain.
Between cookie gondolas, refrigerators with dairy products and tomato cans, five works that belong to the collection of the National Museum of Fine Arts are waiting to be discovered and make the daily purchase of groceries and food an unexpected encounter with art. The place: a supermarket in Bariloche. The idea? A federal initiative promoted by the Association of Friends of the National Museum of Fine Arts together with GDN Argentina, the controlling company of the Híper ChangoMâs, ChangoMâs and MâsOnline.com.ar brands.
“We really like this idea of being able to expand with the works, of bringing them closer to a supermarket because many more people come than to a museum and that generates an empathy that a visit to the museum can later generate,” said Andrés Gribnicow, from the Association of Friends of the Fine Arts, during the launch of the second stop of the cycle, in Bariloche.
“Democratizing the heritage that belongs to all Argentines, which is in Buenos Aires but belongs to the whole country, is a way of making works circulate throughout the territory” Andrés Gribnicow, from the Association of Friends of Fine Arts
“Democratizing the patrimony that belongs to all Argentines, which is in Buenos Aires but belongs to the whole country, is a way of making works circulate through Argentine territory. We are in Corrientes, San Juan, Catamarca, Mendoza and in Córdoba ”, he told at the beginning of the presentation of“ More art everywhere ”.
As in Mendoza, for this new Patagonian headquarters Representative works of 19th century Argentine art and the geography of the different regions of the country were chosen. Each one is accompanied by a QR code developed by the Friends of Fine Arts Association that allows access to extended information with technical and biographical data of its creators.
For his part, Julio César Crivelli, president of Amigos del Bellas Artes, pointed out that “the continuity of this campaign in different provinces reaffirms the federal nature of the proposal. Presenting the images of these works of art by Argentine artists within the reach of broader audiences is one of our objectives in the great purpose of disseminating the culture that inspires us and at the same time demonstrates the company’s commitment to our mission”.
In the sector where the cookies are, a work by the Argentine landscape artist Walter de Navazio from the 19th century called, in tune with his trade, “Landscape” / Photo Press, surprises.
Background
It is not the first time that art has moved to markets, places of passage but with great attendance from a heterogeneous public. During September 2020, Argentinian artist Pedro Roth displayed an art exhibition called “Essential Art” in a Chinese supermarketthe Sol Oriente Express in the Palermo neighborhood.
The idea came from Damián Roth, Pedro’s son and also an artist, who -together with the curatorship of Andrés Duprat, director of the National Museum of Fine Arts- placed the works among products such as sugar, noodles, and also cookies, baking powder, and drinks. The proposed experience aimed to reflect on the exhibition spaces and the way in which the works circulate.
Through the different pieces of art by Roth, from sculptures to photographs scattered among the gondolas, reflections are awakened on the generation of new audiences, their qualification to appreciate art and on the different possibilities of approaching a work beyond the ordinary. museums and art galleries.
In the same line, five murals made entirely by women line some walls around the Abasto market area, the largest in the city of Buenos Aires. It was a joint initiative between the City’s Ministry of Culture and the Abasto Barrio Cultural area, with the support of AkzoNobel and its paint brand Alba last year. There, the founding member of the Fileteadores Association, Silvia Dotta, and the artist Mabel Vicentef, carried out a mural located on the wall of the Coto supermarket at the intersection of Guardia Vieja and Agüero that portrays representative characters from the cultural past of the neighborhood.
Another conjunction between art and commercial establishments is the work of the artist María Luque in the Vital supermarket from Buenos Aires Sarmiento street and Agüero corner. This same supermarket was intervened by the renowned artist Delia Cancela who, inspired by conversations with the GCBA Heritage team, reissued a classic work from her career.
“More Art everywhere”, in Bariloche
In the case of “Más Arte en todas partes”, to reinforce the artistic character of the proposal, the inauguration began with a small orchestra from the Melody Music Academy and a tango dance by Melisa Daiana García and Franco Centoni. In addition, it had an exhibition of drawings by boys and girls between the ages of 6 and 13 who were part of the contest. “Have fun and draw with the colors of your region”.
The tour of the Bariloche supermarket, in which Colegio San Esteban participated, had as its first artistic stop the reproduction “Election Day in the North” (1940), a work by the Argentine Alfredo Gramajo Gutiérrez. It is an oil on canvas made during the 20th century. “Several of the works that the artist made reflected the culture of our Argentina. Here the reddish colors stand out, because it would be the Argentine northwest”, replies Adrián, a worker in the market who became a tourist guide for this exhibition.
In the sector where the cookies are located, a work by the Argentine landscape painter Walter de Navazio from the 19th century called, in tune with his profession, is surprising. “Landscape”. “Worthy heir to impressionism, he invites us to see the graffiti and colors, to capture the light and the moment from a work in the open air. Here the brushstrokes are glimpsed, separating from classicism”, explains Nieves Giménez, human resources coordinator at Chango Más.
In order to expand art to new audiences, artists and museums move to other spaces to circulate their works, such as supermarkets / Foto Prensa.
While some supermarket customers didn’t even notice the works, there were others who stopped to listen to the exhibitions and look at the reproductions. “We continue traveling the country and the supermarket,” says the guide with a wink. In the cheese sector, located in refrigerators and accompanied by the characteristic cold of these areas of the supermarket, is the totem that corresponds to “Winter Morning” by Américo Panozzi. Cecilia Pollaroli, who works in the supermarket, had to exhibit this piece: “We can appreciate cold colors but what is most abundant is white, a color that characterizes the Andes mountain range.”
“Seeing an image like this represents us. When it is snowing, a calm is generated that not even the dogs bark. In addition, it takes us back to childhood where we are in the kitchen eating something tasty”, says the presenter of this play, a native of Bariloche.
With the participation of a folklore group, the fourth work was “Afternoon in San Alberto” by the painter Walter de Navazio that is part of a set of works of 37 landscapes of the Cordoba mountains. “His contemporaries called him the painter of melancholy because of that poetic and intimate vision of the work,” says the presenter.
The last painting of the tour was “The quinces” (1931) by Augusto Schiavoni where, for the person who had to present it, “art and the everyday come together”. The piece shows these tender pulp fruits in a basket. The presentation of this edition “More art everywhere” closed with the Bariloche Bicentennial Orchestra which, under the direction of Mariano Videla, flooded the gondolas with its symphonies.
2023-08-10 23:52:06
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