An entrepreneur, a model, the most famous Italian dish. This cocktail will be enough to make New Yorkers crazy, or rather “Crazy” of Italian pizza Briatore? Crazy Pizza, the brand of the Majestas Group led by the bold entrepreneur from Cuneo and by Francesco Costaopened his first American location in New Yorkprecisely in the year in which a pizzeria from the Big Apple, “Una Pizza Napoletana” by Anthony Mangieri, was named the best in the world by the very Italian world ranking drawn up by 50 Top Pizza.
Heidi Klum (left) with a pizza
Rivals of Mangieri?
Two polar opposite models, those of Mangieri and Briatore, to offer Italian pizza: the former has only the classic versions on the menu (marinara, margherita, cosacca, anchovy fillets, white plus a special one which rotates weekly), the Billionnaire man instead focuses on luxury ingredients and makes the ritual spectacular with small impromptu shows of fake pizza chefs (“spinning pizza show”to be precise) who spin a record that simulates that of pizza to the accompaniment of a backing track, sending those present into raptures (I saw it with my own slightly stunned eyes). In short, after the Americans contributed to redefining the concept of the pizzeria in the post-war period, reimporting it into Italy during the economic boom, we are gratefully bringing the Americanized version of the Italian experience to America. Is everything clear?
Crazy Pizza’s New York location
What do you eat
Crazy Pizza New York’s menu is in line with the other restaurants in the group, which have a rather rigid schedule. It offers around twenty pizzas from the more traditional Margherita (25 dollars) and Calzone (35) to the more ambitious Black Paw (65)San Daniele (40), Salmon (38) and Truffle (65). Then there are some appetizers (the beef carpaccio at 30 dollars, the Burrata at 28), some salads (the Caesar costs 20 dollars) and a handful of classic Italian dishes, from Spaghetti with tomato (23 dollars) to Cheese and pepper (27) and the Chicken Milanese, which is a classic cutlet in a poor version, i.e. without veal (30).
Simone Cavalagli
Global expansion
Moreover, it cannot be denied that Briatore and his partners have courage, a skill that is necessary for entrepreneurs: recently they challenged the pizza gods by opening even in Naples, after Milan, Rome, Porto Cervo, Varazze, Forte dei Marmi, Catania, Monte-Carlo, London, Doha, Kuwait City, Bahrain, Riyadh and Saint-Tropez and waiting to land in Belgrade (in November) and St Moritz (in December). Crazy Pizza New York is located in SoHoin the most creative and transgressive part of Manhattan. The venue will have an environment described as “modern and welcoming”, with a spacious bar area and a terrace capable of accommodating around a hundred customers. “The opening of New York – says Briatore – represents a fundamental stage for us. This is the 16th Crazy Pizza restaurant and marks the beginning of a new phase in our international growth journey. New York is the ideal location to bring our vision of Italian fine diningfocused on excellence, exclusivity and entertainment, the pillars of our success. SoHo, with its vibrant energy, perfectly reflects the innovative soul of our brand, and we are ready to offer an experience that goes beyond cuisine, allowing our guests to experience an authentically Italian lifestyle. It’s not just about innovating in the art of pizza, but about creating a place where food, culture and creativity come together in a unique way.”
Heidi Klum’s cock
Ok, but the model? This is Heidi Klum, who selected an “upper class” guest list for the inauguration, the first step in a multi-year joint venture that should pave the way for a series of openings in several cities in the States which should consolidate Crazy Pizza’s leadership in the food segment luxury-fun dining. Net of the clear annoyance with which Briatore’s pizza is considered by gourmets, the numbers speak in favor of Briatore: in 2023 the brand recorded a turnover of over 25 million euros, with a growth in revenues of 24 percent compared to the previous year, while for 2024 the objective is to exceed 45 million euros. The Majestas group, half controlled by the entrepreneur Flavio Briatore and the other half by Primavera Investments, a company headed by the entrepreneur Francesco Costa, is active in the catering, hospitality and hospitality sectors.luxury entertainment and controls the proprietary brands Billionaire, Twiga and Crazy Pizza and is the licensee with Cipriani Monte-Carlo, Cova Monte-Carlo and Cova Doha, of the two iconic brands Cipriani and Cova. Today it is present in six countries with 22 premises (of which 14 controlled and 8 licensed) across Europe, the United Kingdom, the Middle East and has 1,100 employees.
