Jakarta, CNBC Indonesia – PT Bank Rakyat Indonesia (Persero) Tbk. (BBRI) targets the production of one million OVO U Card credit cards in the next year. OVO U Card is a credit card issued by BRI in collaboration with PT Visionet Internasional (OVO).
BRI Consumer Director Handayani said the target was set after the company saw the large number of OVO users. Moreover, OVO users are currently dominated by the millennial generation who need various alternative means of payment.
“In the first year there are one million (cards) that should be (produced). We are targeting that, in the first year we can issue one million cards,” said Handayani at the launch of OVO U Card, Saturday (4/12/2021).
BRI deliberately collaborates with OVO in issuing its newest credit card as a way for the company to target the millennial segment. Handayani said the collaboration between BRI and OVO would continue in the future.
The collaboration between the two companies will be maintained because BRI wants in the future more people to have accounts with the company. Therefore, BRI promises not to stop collaborating with various partner companies.
“BRI also continues to innovate products, including digital ones, in order to reach more Indonesians. We want all residents to have an account at BRI. Now the number of accounts at BRI is 140 million, we hope that all residents have accounts at BRI, ” he said.
BRI’s desire to continue working with OVO was welcomed by OVO President Director Karaniya Dharmasaputra. He said, the presence of the OVO U Card is the answer to the needs of OVO users.
“Of the tens of millions of OVO users, 63% are millennials and they have adopted the payment method via electronic money. However, they also want to have a credit card. Therefore, we are grateful for having chosen BRI (as a partner) so that OVO can launch a credit card , said Karaniya.
OVO U Card making can be done by OVO users directly through the digital wallet application. The entire application process can be done easily, from filling in data, taking photos of yourself, to tracking the process and sending cards to customers’ homes.
In the early stages, customers who make OVO U Cards will get a total profit of IDR 1.25 million. These benefits can be obtained starting in the form of a welcome bonus of 500 thousand OVO Points, 50% cashback for food and beverage transactions, to various transaction discounts in various applications.
The OVO U Card credit card can be used by the public to transact anywhere. This credit card user can also convert transactions into installments, and enjoy free admin fees.
(hps / hps)
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