The UK music industry has praised the trade deal. (Imagen: Getty)
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Six months after agreeing our ambitious new trade deal with New Zealand, the UK music industry has praised the trade deal as it will help “support British music and artists and create exciting opportunities for our thriving industry.” of the music”. One of the key effects of the deal is that it will allow UK music producers and performers to earn money from certain rights they hold for a further twenty years. It also builds on existing government support for the UK’s creative industries, including the Music Export Growth Programme, which received £330,000 in funding last year.
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Senior executives from Warner, Universal Music, Sony and the British Phonographic Industry (BPI) have welcomed the extended protections given to the UK music industry.
International Trade Secretary Anne-Marie Trevelyan said: “The UK and New Zealand are linked through a shared culture, and the music scene is a shining example of this.
“This new trade deal cuts red tape, creates new digital markets and increases investment opportunities for both the UK and New Zealand.
“This will be very welcome news for the thousands of companies, both large and small, looking to grow and prosper by exporting internationally.”
Instrument makers are also defending the deal, as guitar maker George Lowden, who has created a new “Sheeran with Lowden” range of acoustic guitars alongside Ed Sheeran, has seen significant growth in exports in New Zealand.
Lowden’s business has seen significant growth since the launch of the ‘Sheeran with Lowden’ range with exports increasing worldwide and 40 new jobs created in the UK in the last three years.
George Lowden, Chairman and Founder of Lowden Guitars, says: “I am very pleased to see our recent export growth to New Zealand in partnership with our local retailer. I applaud the Government’s efforts to support musicians and businesses like ours to bring world-class creativity and quality to the world stage.
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“When I started building guitars almost fifty years ago, the foremost thing on my mind was the two hands of the musician: that individual musician who took my guitar in his hands and, very often, relied on it for his livelihood. The guitar must be a reliable companion for them. The same principle is true in business, it’s about building relationships with a trusted partner.
“As a small business that has grown to work with musicians and other small businesses around the world, it is essential that we are trusted and able to deliver the best. This government support enhances our ability to do this and lays the groundwork for further export growth, with creative collaboration that benefits everyone.”
Other benefits of the trade deal for musicians and artists include New Zealand’s commitment to extend the term of copyright and performance rights, which will bring New Zealand’s terms of protection in line with those of the UK.
New source of income for visual artists through the right to royalties when their works are resold in New Zealand.
A commitment to discuss adequate remuneration for producers and performers when their works are published for commercial purposes.
New Zealand ranked as the third largest music streaming market for UK artists in 2020 with a 17 per cent market share and the enhanced protections guaranteed in this forward-looking business deal will strengthen this creative cultural relationship.
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Enhanced Protections follow a long history of British musical success in New Zealand; with The Beatles holding the country chart record for the most number ones, Dire Straits’ album ‘Brother in Arms’ going 24 times platinum, and recent BRIT award winner Dua Lipa touring her album ‘future nostalgia’ in New Zealand after the record surpassed the country’s record. weekly chart as soon as it was released.
Historically, New Zealand artists have also enjoyed success in the UK, with Auckland native Lorde achieving a range of UK musical accolades, including two BRIT Awards for International Female Solo Artist in 2014 and 2018.
Tony Hrlow, CEO of Warner Music UK, said: “Because of its close relationship with the UK, New Zealand has always been an important market for our talent and a place where they often first see international success.
“Artists like Robbie Williams and Ed Sheeran have enjoyed spectacular success there, and Ed’s most recent tour broke all records. As usual, Ed made many friends, from the Prime Minister to the All Blacks and legendary Hobbit master Peter Jackson (whose film he wrote ‘I See Fire’ for). He even wore the legendary Black and Silver Lomu shirt on stage at Eden Park and there is no greater honor for an Englishman except to be welcomed by Pōwhiri.
“A trade agreement between the UK and New Zealand will further strengthen these close traditional ties and make it easier for British artists to continue to be among the UK’s best ambassadors.”
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Instrument manufacturers also defend the deal. (Imagen: Getty)
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Geoff Taylor, Chief Executive of the BPI, BRIT Awards and Mercury Prize, said: “The BPI welcomes the enhancements to intellectual property and copyright in this deal which will help support British music and artists and increase export opportunities for our thriving music industry.
“We are grateful to the Government for their dedication to promoting our world-leading IP standards and hope that this will remain a priority in future negotiations around the world.”
Nickie Owen, President of International Marketing for Universal Music UK, said: “In addition to music scenes that are ‘far more than our weight’, our countries share a deep passion for culture and the arts. These are two amazing music communities with some of the most talented artists, songwriters, and songwriters you’ll find anywhere, not to mention the big, knowledgeable fans who love artists of every genre, from the biggest superstars to the biggest artists. newer.
“Building on a shared music legacy, today British bands like Oxford’s Glass Animals and New Zealand stars like Lorde enjoy huge success in both countries. We welcome the promise of this deal to connect the UK and New Zealand, and their artists and fans, even more closely through music.”
Carina Grace, Vice President of UK International, Sony Music UK said: “Music exports are a driving force behind the UK’s international reputation as a cultural powerhouse, so Sony Music welcomes the new opportunities this deal will create. to connect more artists and fans in New Zealand and Britain.”
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‘ This Article may contain information published by third parties, some details of this article were extracted from the following source: www.express.co.uk ‘
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