Warner Music Latina named Brenda Carrasco as vice president of marketing and artistic strategy.
According to the label, in his new role, Carrasco will be responsible for overseeing the marketing strategy and professional development of Warner Music Latina’s roster, with the task of providing creative direction, campaign development tools, and establishing brand development goals. artists in the short and long term. With more than 15 years of experience in the music industry and more than a decade at Warner Music, Carrasco most recently served as senior director of DSP strategy for the company’s Latin American division.
“I feel honored to take on this new challenge in my career and I am grateful to my company for this opportunity,” Carrasco said in a statement. “I understand that at the heart of every major record label is a commitment to artists and their unique visions. We know that success in the music industry isn’t just about selling albums, it’s about amplifying an artist’s voice and telling their story. Therefore, I want to work closely with our artists, listen to their creative aspirations and help them achieve their goals. My main ambition is to inspire and lead the marketing team, working alongside managers and industry partners to propel our artists to new heights, not only on the charts, but in their careers and artistic journeys.”
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With a “comprehensive, artist-centered” approach, Carrasco will work closely with Warner Music Latina’s revamped leadership team, including Francisco Granadosthe newly appointed senior vice president of A&R, and Charly Pérezsenior vice president of communications and public relations.
“Brenda has been a key part of the Warner Music Latina team for 13 years, during which time she has demonstrated strategic thinking and leadership capabilities,” he added. Roberto Andrade, general director of Warner Music Latina. “We eagerly anticipate Brenda’s valuable contributions in her new role as we continue to optimize opportunities for our talented roster and upcoming new acts, further driving the growth and expansion of Warner Music Latina.”
Warner Music Latina’s current roster includes Yandel, Mau y Ricky, María Becerra, Junior H and Myke Towers.
2023-11-13 22:14:43
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