The decoration, which includes motifs inspired by airplanes, surfboards and vintage motorcycles, is a nod to the three “universes” of the brand, air, land and sea (the environments for which the watch families Breitling have been developed).
In a relaxed and cool atmosphere, the watch bars and lounges invite visitors and enthusiasts to explore timepieces in comfort and at their own pace.
As Georges Kern, CEO of Breitling, underlined on the occasion of this opening: “ forget all the ideas you have about a luxury watch store. In redesigning this store, we wanted to create a relaxed, fulfilling and inclusive environment that you will appreciate as soon as you step through the door. In addition, by redefining the framework of your shopping experience from top to bottom, we are realizing our vision: to become the undisputed leader in neo-luxury. ».
The inauguration took place in the presence of South African actress and producer Charlize Theron, Oscar winner and brand ambassador.
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