From February 27 to March 5, the Herd Book Charolais is launching online events to raise awareness of the profession of breeder.
#PARISALAFERME, A DIGITAL OPERATION DESIGNED FOR BREEDERS AND LOVERS OF CHAROLAIS PRIVATE SALON
Faced with the consequences of the pandemic for competitions and in particular the cancellation of the International Agricultural Show, many breeders of our beautiful Charolais breed find themselves deprived of the largest annual showcase for the promotion of their breeders and their farms. In addition to the lack of visibility for these farms, this high level of communication allows each year to promote, towards the general public and professionals, the profession of breeder-breeder, just like our genetics through the presentation of animals and beef qualities. Charolaise, with a nice emphasis on the quality and excellence of this meat.
The joint operation #ParisALaFerme
The Herd Book Charolais is joining forces with the OS Charolais France to launch the #PARISALAFERME operation. A digital operation aimed at both the general public and professionals with the following objectives:
to highlight our HBC farms which have been selected over the past 2 years to represent the Charolais breed.
to bring together breeders, Charolais breed lovers and the general public around a participatory operation
to promote the profession of breeders and their commitment
to highlight the French Charolais genetics and the specificities of the breed
to promote the meat qualities of Charolaise
to talk about the qualities of Charolais meat
A week of digital action to experience Paris, even differently!
From February 27 to March 5, 2021, on the initial dates of the show, digital actions will be put in place to punctuate this sharing time on the Charolais France and Herd Book Charolais networks (Facebook, hbcdigital.fr etc ..) On the program, presentations of farms that exhibited in Paris and their animals, A look back at the highlights of SIA 2020 with Idéale # LaRaceIdéale, contests, a breeding challenge, exclusive interviews and a Digital book which will retrace the shared moments and anecdotes of breeders experienced during previous shows.
“Digital will never replace a show but we will use it to highlight the selection work of our members, highlight your genetics, recall the qualities of the Charolais breed in France and internationally” Sébastien Cluzel, President from the Herd Book Charolais.
Communicated
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