Popular South Korean girl group BLACKPINK has confirmed that it will not sign a personal contract with YG Entertainment. Reprinted from BLACKPINK IG
The contract between Korean girl group BLACKPINK and its agency YG Entertainment expired as early as August 8 this year. Although it was confirmed in early December that they would continue to sign a group contract, the movements of the four members are still a mystery. Jennie even signed a contract on the 23rd It was revealed that a personal brand has been established. YG Entertainment finally officially announced today (12/29) that it will not sign additional individual contracts with the group members, and will support the members’ individual activities with a warm heart in the future, which is equivalent to letting the four members go their separate ways.
According to Yonhap News Agency, YG Entertainment stated today that after signing a group contract with the company, its girl group BLACKPINK did not renew their individual contracts. The company stated that it will fully support BLACKPINK’s group activities in the future, and will also silently support the members’ individual activities with a warm heart.
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Since the members will only renew their group contracts, the four of them will, like their predecessors such as Super Junior and Girls’ Generation, carry out group activities under different management companies and develop as individuals at the same time.
In fact, as early as November, Jennie was found to have applied for a trademark under the name “JENNIE RUBY JANE”, covering music, media, clothing and other fields. At that time, it was speculated that she was showing signs of establishing her own business. On the 23rd, she also posted on IG under the name “JENNIE RUBY JANE”. Announced the establishment of his personal label “ODD ATELIER” (OA) in English and Korean. He seems to be interested in developing into the fashion industry, and has become the first member of BLACKPINK to officially announce his personal destination.
The four members have developed in various fields such as singers, dramas, and fashion. The outside world has long predicted that considering that the four members have become international superstars, it will be difficult for the agency to win individual contracts for the members. Now the results have finally been confirmed. Certainly.
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Although the other three members Jisoo, Rosé, and Lisa have not officially announced their personal activities, there are speculations that Rosé will also establish a personal brand, Jisoo will move to the drama industry, and Lisa will have the opportunity to cooperate with an overseas agency. , it is rumored that the signing bonus is as high as tens of billions of won.
