The case goes back more than 9 years, in February 2013 exactly, when a court in Brazil decided that Apple no longer had the right to use the iPhone brand, the latter being already owned by a local company. On September 25 of that same year, Apple-Legal recovered the rights to the iPhone brand and we thought (no doubt naively) that things would stop there, except that we have just learned that “The Attorney General of the Republic, Augusto Aras, has issued an opinion in favor of Apple in a dispute over the exclusive use of the iPhone trademark in Brazil between the American company and the Brazilian company Gradiente. The opinion was sent to the Federal Court (STF) on Friday 15 (July, editor’s note). « .
In other words, the balance tilts very strongly in favor of Apple, but it is the Federal Court that will have to decide whether Gradiente has exclusive rights to the trademark, or whether Apple can retain the trademark rights to the sole mobile sector. We also learn that Apple and Gradiente have tried to reach an agreement outside the court of law, but without convincing results.
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