Impertinent and somewhat chaotic, the aesthetics “brat“, whose name comes from the English word for “spoiled children”, is sweeping social media and is even splashing with its verde emblematic, the “brat green”, day campaign American election.
The expression comes from the title of the singer’s album “Brat” Charli XCXBritish pop star, released on June 7.
He discowith a mix of festive energy and youthful anxiety, has been a success and its simple “Apple” has become the soundtrack of videos that show the “brat dance”, a choreography reproduced millions of times on social media and even in the Olympic Village at the Paris 2024 Games.
The trend jumped with the design of the front page from the album, where you see the word “brat” written in black on a colored square verde phosphoritereminiscent of the color of the monster Shrek.
“The ‘Brat’ girl is a girl who is a little chaotic and who He likes to go out of fiestawho sometimes does silly things […] but she’s also very honest,” the 32-year-old singer explains on TikTok.
The “Brat” person enjoys life, gets on a plane, goes on vacation fiesta a a club Sweating and dressed in a simple “white tank top,” continues the artist, who for a decade has been relatively unknown to the general public.
“Kamala is ‘brat‘”
“It is the roguethe spoiled child, the one who does what she wants. She is the opposite of the internet archetypes of the ‘tradwife’ [la esposa tradicional] and the ‘cleangirl’ [la chica minimalista]. The ‘Brat girl’ assumes her imperfections“She has oily skin and an imperfect body,” Pascal K Douglas, a consultant for the American trends firm Fashion Snoops, told AFP.
For the youthsthis moda “brat” includes fiestas Bacchanals, brave actions and a bit of distress existential.
“Behind this attitude there is vulnerabilitya sense of imperfection and chaos. A trend that since 2022 we feel as a return to individuality in a world that is going very wrong,” adds Douglas, who sees in this moda “a wish for grungeof independence” and even of “irony”.
The term “brat“, instead of being pejorative it becomes a symbol of acceptance of the self and is imposed as a hymn for this year 2024, included in campaigns Deutsche Bank advertising and in politics.
It has even splashed the campaign US presidential nominee and Democratic candidate Kamala Harrispraised and criticized in equal measure for being spontaneous and jovial.
“Kamala is ‘brat“, confirmed the expert in the field, Charli XCX. The team of campaign The candidate immediately adopted the color “brat” for your images on social network X, converting to square verde into a symbol, as Barack Obama did with his tricolor portrait “Hope.”
Boris Johnson
The Ipsos UK institute defined the mindset “brat” as encouraging, encouraging “to be bold, to take risks and to embrace what is uncomfortable. It is to be nervous, imperfect and confident.” In a survey, former British Prime Minister, Boris Johnsonwas designated the “most important” political figure brat” of the country.
- After the aesthetics the pink Barbie of 2023, it is verde phosphorite It has become the colour of 2024 for both interior decoration and eye shadows and nail polishes.
- As for the clothes“is the antimodathe rejection of logos, brands. It is the spirit of the clothes second-hand, wearing the same dress for a week,” Aude Fellay, a design professor at the University of moda at the HES school in Geneva.
Beyond the verdethe aesthetics “brat” mixes several codes, with influences from grunge and the “Y2K” wave, referring to the 2000s. The looks are relatively basic, with white T-shirts without a bra, low-rise jeans and accessories in denim or leather. Smokey makeup is worn.
“In September we will see if the brands have been able to ride the wave of this somewhat strident trend,” says the expert, curious to see if the aesthetics “brat“It was just a passing romance.
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