Brandingradio.ch: TopCC with its own music program

As of recently, customers in all TopCC hypermarkets have been hearing things while shopping and also via the app and the Internet on topccradio.ch a very special mix of music: Here you can hear “the best songs from the 80s to today”, as it says in a press release. All of this is mixed with current favorite hits from listeners and TopCC employees, information from suppliers, partners and other service providers, promo news, interviews, campaigns, job advertisements and specials. Personal music requests can be registered directly with a greeting message via a WhatsApp voice message and the music mix can thus be actively shaped.

With TopCC Radio, Silverspot has the very first Brandingradio started in Switzerland », as it goes on. The owners Remo Civatti and Nicolas Vonlanthen are happy about the new project: “A branding radio offers all companies a new platform for a new, uncomplicated and inexpensive way to convey product information and much more to a broad audience. At the same time, intensive customer loyalty is crucial for many, in addition to the manageable costs, to send us an inquiry for their own branding radio. Both the app development for iOS and Android could take over Silverspot. A tailor-made POS variant is developed for every company.

“The needs of our customers and our employees are important to us at all levels”, TopCC managing director Dominic Möckli is quoted in the message. “With the new TopCC radio we can, on the one hand, adjust the background music when shopping to suit their taste. On the other hand, TopCC Radio offers great opportunities for our partners. ” The feedback on it was consistently positive. “Every day we receive numerous personal music requests via WhatsApp, which are then reflected in our TopCC-specific music mix.” (pd / cbe)