▶ Top 100 global brands
▶ Hyundai Motors enters the top 30 for the first time
▶Kia and LG also ranked in the top 100
▶The automobile industry has the most
Samsung Electronics‘ brand value exceeded $100 billion for the first time in history, maintaining its global 5th place for five consecutive years. Hyundai Motor Company rose two places to 30th place.
According to the ‘Global Top 100 Brands’ announced by Interbrand, a global brand consulting company, on the 10th, Samsung Electronics’ brand value was calculated to be $100.8 billion, up 10% from the previous year. Samsung Electronics maintained its global 5th place following Apple, Microsoft (MS), Amazon, and Google. Among Asian companies, Samsung Electronics is the only one in the top five.
Interbrand evaluates brand value every year by comprehensively analyzing the company’s financial performance, the impact of the brand on customers’ product purchases, and brand competitiveness.
Interbrand had a positive impact on this evaluation due to Samsung Electronics’ predominance in the mobile artificial intelligence (AI) market, expansion of products applying AI technology, enhanced connection experience, leadership in the AI market based on semiconductor competitiveness, consistent brand strategy, and eco-friendly policies for sustainable management. He declared that he was crazy.
Samsung Electronics’ brand value has grown 62% in four years compared to 2020, when it ranked 5th for the first time.
Samsung Electronics explained that thanks to the growth of the overall AI-related industry, its brand value has increased significantly through dominating the mobile AI market, expanding AI technology-applied products, and AI competitiveness in the semiconductor sector.
Hyundai Motor Company ranked 30th in the overall brand ranking with a brand value of $23 billion. The ranking rose two places from last year’s 32nd place, and the brand value increased by about 13% compared to last year ($20.4 billion). Since Hyundai Motor Company was first listed in the top 100 global brands in 2005 at 84th place (USD 3.5 billion), its ranking has grown by 54 places and its value has risen by USD 19.5 billion until this year.
Hyundai Motor Company’s brand value has increased for 14 consecutive years from 2011 to this year. In particular, over the past five years, the new brand value has grown by about 63% from $14.1 billion.
Hyundai Motor Company announced that it is taking the lead in providing innovative mobility experiences to customers and creating a sustainable future under the brand vision of ‘Progress toward Humanity’.
An Interbrand official said, “Hyundai Motor Company has strengthened its global brand power by offering a variety of lifestyles to customers through the electric vehicle brand ‘Ioniq’ and the high-performance brand ‘N’.” He added, “We are building contact points with global consumers through innovative mobility. “We expect to expand and continue to share our differentiated culture with our fan base.”
Jae-Hoon Jang, President of Hyundai Motor Company, said, “Hyundai Motor Company will solidify its position as a game changer by going beyond manufacturing automobiles and expanding into next-generation mobility such as future air mobility (AAM),” adding, “All of our technological advancements will create a more prosperous and sustainable future for humanity.” “I am confident that it will contribute to providing ,” he said.
Among Korean companies, there are a total of four companies ranked in the top 100, including Samsung Electronics, Hyundai Motors, Kia (86th), and LG Electronics (97th).
At the top, McDonald’s (9th) entered the top 10, while Nike fell from 9th last year to 14th this year. NVIDIA (36th), a leading AI semiconductor company, entered the top 100 for the first time. The automobile industry accounted for the highest proportion with 14 of the top 100 brands, with Toyota (6th), Mercedes-Benz (8th), and BMW (10th) ranking at the top.
In addition, the strength of luxury brands stood out. The rankings of Louis Vuitton (14th → 11th) and Hermes (23rd → 22nd) rose, and Ferrari (62nd) also rose 8 places compared to last year. [연합]
