Brand USA organized Travel Week UK & Europe 2023, a success for the destination marketing organization for the United States.
Brand USA, the destination marketing organization for the United States, welcomed more than 600 travel industry delegates from more than 20 countries for its largest Brand USA Travel Week UK & Europe to date. Returning to London after its European debut in Frankfurt, Germany last year, the annual event took place from Monday 16 to Thursday 19 October at the capital’s historic London County Hall.
A multi-day forum in London
Over four days, Brand USA Travel Week UK & Europe 2023 connected more than 170 UK and European buyer delegates with more than 140 US exhibiting organizations, through a series of pre-scheduled meetings, totaling a record number of more than 4,200 meetings. The only tourism event in the UK and Europe dedicated to US travel, the meetings reached an influential audience, with additional evening networking opportunities to strengthen business relationships and reconnect with travel partners. the industry. This year’s evenings included a private viewing of the National Gallery, a night cruise on the River Thames and tickets to top Broadway musicals at London’s West End theatres.
In conjunction with Travel Week, Brand USA’s Media Forum, now in its second year, welcomed 65 British and European media and nearly 50 American PR representatives, facilitating more than 1,000 one-on-one meetings to discuss what’s new in the United States. and future collaborations through 2024. The CEO Summit, now in its third edition, saw a delegation of 48 U.S. CEOs and marketers join forces to discuss industry prospects, challenges, trends and forecasts. as part of a series of media roundtables and strategic conferences.
Conferences and news
To complement the one-on-one business meetings, a speaker series examined current trends and the future of travel. Keynote speaker Roger Bennett, British-American broadcaster, podcaster and filmmaker and co-founder of the Men in Blazers Media Network, highlighted the multitude of international sporting events hosted in the United States, from the 2024 Copa América to the Copa América of the FIFA World Cup 2026. Other important sessions focused on the latest research and best practices in sustainable tourism, the future of the aviation industry and the importance of authenticity and diversity American stories in media articles.
“Each year, Brand USA Travel Week UK & Europe continues to forge new ground and break records for the number and quality of international delegates who come together to explore creative, research-driven ways to inspire travel to the States -United. Right now, we are close to the overall volume of connectivity we saw in 2019, beating predictions with leisure travelers returning very quickly. Travel Week provides the opportunity and momentum to unite the industry, reconnect with peers and strengthen business relationships as we continue to drive visitation to the United States and share our country’s stories.” , said Chris Thompson, CEO of Brand USA.
Brand USA Travel Week UK & Europe will return to London in 2024, October 21-24, 2024.
2023-11-03 11:37:19
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