“Brad Pitt Launches Clean and Eco-Friendly Cosmetics Line ‘Le Domaine’ for Men and Women”

On September 21, 2022, in the golden light of the Luberon, Brad Pitt took his first steps into the world of beauty influencers. Facing the camera, on the social networks of the British edition of the magazine Vogue, the actor confides that he is not one to monopolize the bathroom. “In the morning, I wash my face”, he explains, pretending to splash himself with both hands, before miming small circles near his cheeks with his fingertips and continuing: “I put on my serum. I put my cream. And that’s all. » The evening ? The American star begins again and mimes again. Splattered face, circles right, circles left, serum, cream, ” and that’s all “.

The sequence lasts less than fifteen seconds. It is filmed in Miraval (Var), in front of the Provençal bastide of the actor, in the wine property that he acquired in 2008 with his then wife, Angelina Jolie. He announces the launch of his brand of clean and ecological cosmetic care for men and women, Le Domaine. The one who played on the screen Benjamin Button, the man who never stops getting younger, assures that he has noticed a difference in the quality of his skin since he uses his products. And he wouldn’t be the only one. “It has been scientifically proven”, he pleads.

Its cleansing gel, its moisturizing creams and its serum at the price of a bottle of Nuit-Saint-Georges Premier Cru are available on the Internet and at a few handpicked points of sale. The promise ? Authentic, top-of-the-range, local products packed in jars and bottles “cast in the highest quality glass”, covered with corks cut from offcuts of oak barrels, echoing the actor’s taste for design and sculpture.

The promotional video, seen hundreds of thousands of times, has been the subject of a few tackles on the sincerity of the actor, whose charisma and stainless cool seem to be able to make everything pass. On websitethe brand nevertheless insisted on specifying: “Yes, we created Le Domaine with Brad Pitt. No, we are not a new celebrity brand. » Which was not enough to curb the exasperation of a collective of cosmetics creators.

« Cher Brad », they wrote to him, from September 23, in an open letter published on their Instagram accounts. Company manager Winnie Awa, at the head of Cara (specialized in advice and hair care), and five signatory colleagues begin with a few customary courtesies but very quickly advise the owner of the Estate to return to his films. Before concluding : “Ah, and Brad: pass the message on to your peers. »

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