The shoe brand Botas is planning sales of 70 million crowns this year, so far it is about half, but since the last quarter of this year, the director of the Botas brand, Vít Staněk, is making big promises. The goal for this year was to sell over 35,000 pairs of shoes. It looks like we will even surpass the goal, he said. Botas is celebrating 75 years since its foundation, the brand has prepared a limited collection that commemorates the achievements of Czech and Czechoslovakian athletes.
Last spring, the Botas brand was bought by the Zlín footwear company Vasky. Since taking over in April last year, the Botas brand has managed to sell goods worth more than 20 million crowns. “This year, the brand should achieve more than threefold year-on-year growth,” said Staněk. Since last spring, the brand has released two new and seven redesigned shoe collections and two clothing collections. She also returned netball shoes to the portfolio.
Boots don’t stop there. The brand was bought by Staňkovy Vasky
News from companies
The footwear legend, the Botas brand, does not end. It was bought by Vaska Václav Staňek’s shoe company from Zlín, Vaska spokeswoman Aneta Zenkerová said without further details about the transaction.
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The brand has prepared an annual collection of six color variants of boots, honoring legends of Czech sports. “A lot of successes in boots have gone down in history. For me, the greatest role model was Emil Zátopek, whose statue I used to see in the Zlín athletics stadium during every training session. As a reminder of his great achievements, we designed one variant in the colors of Zlín – yellow and black,” said the owner and founder of Vaska Václav Staněk, who was involved in athletics.
The collection will offer footwear in the colors of the Mexican flag to commemorate Věra Čáslavská’s victory in Mexico in 1968. Another version is inspired by the success of the national hockey team in Nagano, the blue version refers to the performance of František Venclovský, who was the first Czechoslovak to swim across the English Channel. The highlight of the collection, the all-gold shoe, is for sale for only 75 hours.
Vít Staněk: I put a piece of myself into every shoe design
News from companies
The Staňk siblings are reviving the Baťov tradition in Zlín. The elder of the brothers, Václav, has his own, successful shoe brand Vasky, and the younger Vít has been the head of the Botas brand since last year, which was bought by the Vasky company a year ago. Together, they are trying to resurrect a brand with a 75-year history. How their joint business is going and what they do to ensure that the joint business does not become the subject of family quarrels and does not end in a split, as was the case with the Bať brothers, the younger of the brothers Vít revealed in an interview for the server mistoprodeje.cz.
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Newstream CLUB magazine
The main theme of the summer issue magazine Newstream CLUB is Czech-Slovakiasubtitled Two countries, one market.
He introduces himself in the interview Karel Vágnermarketer and entrepreneur in a number of successful projects, also known for his cooperation with wife and successful model Simona Krainová.
Other personalities like Igor Rattaj reflect on the differences between doing business in the Czech Republic and Slovakia. A Czech-Slovak investor talks about artificial intelligence Andrea Ferancová Bartoňováabout the Slovak public and culture bestseller Jozef Karika. Recognized chef Marcel Ihnačák reveals which of the two cuisines is “better”. Marketer Milan Šemelák with client William Rudolf Lobkowicz talks about how to transform the legacy of a noble family into modern times.
The magazine provides inspiring reading that is intended to motivate readers to try their profession or hobby create things with a more lasting vision.
It is available in the PNS i network online. Newly also in electronic form in our e-shop.
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