After two months closed, the Nilton Santos Stadium It will reopen to the public this weekend. the house of Botafogo will host three concerts by the British band Coldplay, on Saturday, Sunday and Tuesday. Without disclosing figures, the club treats the calendar of events as an “important revenue line” for the annual budget, according to “Extra”.
– Nilton Santos is a historic stadium in the sports area and has experienced major events. But under this new management, we look at the site and think that it can be more profitable, more usable and at the service of Rio de Janeiro. We saw that Rio lacked points to host big shows and we had that structure. So, we got in touch with the big promoters, who were excited about the idea – he explained. Alexandre Costadirector of infrastructure and operations, to “Extra”.
Shows by The Weeknd, RBD and Red Hot Chili Peppers are already confirmed. The change from grass to synthetic, which is in the final stages of implementation, will help a lot.
– With the synthetic turf, we have flexibility for placing the stage, which can be centralized or after the bottom line, something that does not occur on natural turf. For example, the Coldplay show has a lot of effect, a lot of light, a lot of audience participation. It’s something different and hard to do elsewhere. Bands prefer bigger venues. Around the world, they look for stadiums and in Rio we are a reference – assured Alexandre Costa.
In addition to rent, Botafogo can earn with other items at shows, such as box prices and sponsorships.
