american businessman, John Textor know closely the Premier Leagueas a shareholder of Crystal Palace. investor of SAF (Sociedad Anónima do Futebol) do Botafogo, he was asked on CNN Brasil’s “CNN Soft Business” program about the difference between the championships in Brazil and England. And it was clear in the answer.
– Ah, the broadcast contract. A lot is said about the Premier League as “the biggest league with the best players”, but it’s just the biggest league because they’ve organized themselves so well among the shareholders. They are enemies on the field, but they are friends and partners in the boardroom. And that organization, the production value, they produce games that are appealing to audiences all over the world, they’re very conscious. They think of everything from the camera, to lighting, to lenses, to commentators… To produce events the world wants to see. And because they organize themselves better, they split the money “down the waterfall” between Premier League clubs, you know, more fairly. Thus, the big teams can earn money with their brands and official products that can be sold all over the world. However, when it comes to the main revenue generator for most teams, broadcast contracts are divided very fairly. explained Textor.
– So why is Brazilian football not a Premier League? This has to do with the level of collaboration and coordination between football leaders in Brazil and it would be great if they followed some examples from the Premier League as I think people want to watch Brazilian football.”
The businessman sees potential in Botafogo and highlights the strength of those who have his supporters.
– The most valuable part of any team, in fact, is not the team. It’s the audience. And where I come from, my company Facebank is just one example, there are many others. However, I think the public is always more valuable than the club. What I’m referring to is what people do between games, they go to work, they love, they live, they laugh, they watch other entertainment, they engage on social media, but they’re still fans of the game. Manchester Unitedare always Botafogo fans. They are loyal to the club, which is unlike any affinity group I’ve ever seen. But you can show them a range of consumer-focused apps and technology, things that are very scalable, and through a large audience, let’s say, from two to four million Botafogo fans, you can reach 40 million fans. Manchester United or one of our competitors. This is how we, at Botafogo, can use technology to drive consumer applications, which are very scalable, very profitable, to expand our audience and then market and monetize audiences around the world, who may have known about our applications through do Botafogo – concluded.
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