Bosideng responds to dissatisfaction with Taobao’s claim to be able to reimburse the price after the first increase and then the decrease: the lawyer said he is suspected of false advertising and trickery
A few days ago, Shanghai citizen Ms. Li broke the news to the media that during the pre-sale period of the double eleven, she initially planned to buy a Morandi down jacket with a detachable hood at the Bosideng Taobao flagship store.
He said that in September, the price of this jacket on the platform was 979.28 yuan after the coupon, so he planned to buy it during the Double Eleven discount, but he did not expect that the price of this down jacket would increase to 1349 yuan during the presale period of Double Eleven, the actual price is still 979 yuan after the coupon purchase.
Once the incident was reported, it caused heated discussions on the Internet. In this regard, Taobao’s official customer service said that the platform will monitor the prices of products that have joined the big promotion, refund processing, and take the corresponding punishment measures such as warning and deduction of points for Merchants.
Customer service said that if the products purchased during the consumption activity are more expensive than usual, they can apply for a refund of the price difference online under the price guarantee, and if there is no price guarantee, they can apply for a return refund.
In addition, some e-commerce insiders have revealed that the “up first and then down” behavior is actually a “wrong move” that wants to meet consumers’ psychological expectations without squeezing their profits.
Because of this,Fu Jian, director of Henan Zejin law firm, believes that online stores may be engaged in false advertising and price gouging by using the Double Eleven gimmick to deceive consumers. If a consumer encounters a similar situation, he can negotiate with the trader to resolve the issue and, if the negotiation fails, he can report to the pricing authority.
Consumers can report to the market supervision and management office or file a complaint with the consumers’ association if they do not enjoy the actual discount due to false propaganda by the operator.
