Borussia Dortmund also teams up with Legends. After Real Madrid, FC Barcelona or Getafe CF, the Bundesliga club has signed the North American giant to improve its commercial business. In its case, the BVB will have Legends as a partner for the exploitation of its e-commerce, as reported by the entity in a statement. The economic details and duration of the agreement are unknown, which is only known to be long-term.
The objective of this alliance is to grow income derived from ecommerce and the sale of merchandising of the German club, which has the challenge of making its brand more global. Carsten Cramer, general director of Borussia Dortmund, has assured that “partnering with Legends represents a significant milestone in our challenge to offer the best ecommerce experience to our fans around the world.”
The American company, specialized in marketing and premium experiences in stadiums, adds with BVB a new top-level European club to its partner portfolio, which already includes, in addition to the three aforementioned Spanish teams, Manchester City, Liverpool FC , or some prominent North American sports franchises such as the Dallas Cowboys (NFL) or the New York Yankees (MLB).
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2024-02-29 13:26:53
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