Next growth step for start-up: UniCaps will sell the MyCoffeeCup and MyTeaCup brands via Importhaus Wilms from July 1st
Frankfurt (Oder) (Oder) (ots) – On July 1, 2020, the organic coffee and tea capsule provider UniCaps and the import company Wilms will start a comprehensive sales partnership for the MyCoffeeCup and MyTeaCup brands in German and Austrian retail. With their signature, the managing directors Dirk N. Tillmann from UniCaps and Karl J. Henecka of the Importhaus Wilms laid the foundation for further solid growth. So far, the food start-up from Frankfurt (Oder) has been selling its sustainable capsule products on its own. In the future, the import company Wilms will be responsible for and deepen the sales of the UniCaps brands MyCoffeeCup and MyTeaCup in the sales channels food retail and drugstore. Through the partnership, Importhaus Wilms extends its sustainable brand portfolio to include coffee and tea. For both companies, the long-term cooperation is a great opportunity to continue to grow together and to further expand the sustainable product portfolio in established product categories for retail.
Dirk N. Tillmann, Managing Director of UniCaps: “The cooperation with the Wilms import company is an important step in our growth. I look forward to working with you. We are already the market leader for CO2-neutral coffees and teas in capsules, Quality. We want to continue to grow and the Importhaus Wilms is the right partner for this because with the Importhaus Wilms as a distribution partner we have the opportunity to serve the trade for our brand business in Germany and Austria in depth. This is a real milestone in our company’s history . “
Karl J. Henecka, Managing Director of Importhaus Wilms: “The two brands MyCoffeeCup and MyTeaCup from UniCaps are growing very dynamically and combine all current and important sustainability issues for us:
Organic quality, CO2 neutrality and industrial compostability. We look forward to the future together. “
About UniCaps
UniCaps GmbH was founded in 2016 by Dirk N. Tillmann. The start-up employs around 40 people. UniCaps offers under the brands MyCoffeeCup and MyTeaCup high-class organic coffees and organic teas in certified, industrially compostable and CO2-neutral capsules without aluminum – suitable for common capsule machines of the Nespresso® * system. UniCaps’ mission is to offer its customers sustainable coffee and tea enjoyment that does not harm the environment – and at the same time they do not have to do without the usual comfort of a capsule machine. The capsules are available in brick-and-mortar stores (including from Rossmann, Rewe, Edeka, dm) and online at my-cups.de and Amazon.
About the Wilms import house
The import house Wilms has Germany’s largest independent marketing and sales organization. The company is part of the Hamburg Zertus Group and is celebrating its 70th anniversary this year. In addition to Importhaus Wilms as an international marketing and sales platform, the Zertus Group also includes several production companies in Germany and Europe (including Dextro Energy, Pulmoll, Bio-Zentrale, Kinnerton, Humdinger and Lir).
* Third party trademark
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