Börse Express – New IT trade fair Twenty2X is said to be ‘not an event for the niche’

It is supposed to be a kind of “mini cebit”, however
especially for smaller companies and with a sharper profile: Zur
new fair Twenty2X meet for the first time from March 17th to 19th
medium-sized IT providers and users in Hanover. The German
Messe AG now presented the exact program. She wants digital
Keep topics at the location. A focus should be on the
Professional audience and at the same time the high need for advice in
SMEs are covered.

“After the end of CeBIT, we quickly noticed that it was
Needs of small and medium-sized IT companies
Show deals on a suitable platform, “said
Trade fair board member Andreas Gruchow of the German Press Agency. “We
have also heard from visitors that there is no real platform
gave more, on which they find out about current software solutions
“Twenty2X wants to bring both sides together.

Just because there is no self-declared world-leading fair on the whole
IT industry give more, that does not mean that a
SME meetings are less important. “It is not an event
for the niche, “says Gruchow.” It is also in the IT industry
SMEs are the main pillar. “

Investment pressure is high in many smaller companies. “There can
it is about software for purchasing or controlling, but also
financial systems, programs for data collection and analysis as well as
everything interfaces to customers, “said the manager.” Are today
server still the right solution, or do I have to with my software
to the cloud? “And IT security is a big topic:” We hear
again and again that with increased probability of
Cyber ​​attacks every medium-sized company is well advised to get up to date
inform.”

180 companies from eleven countries take part in Twenty2X,
including 35 startups. Also some industry heavyweights like IBM
or Dell are there. The fair is as annual
Format laid out, at the start it fills two halls and parts of the
Conference Center. To the last, already slimmed down CeBIT as
The organizers had a “digital event” in June 2018 of up to 2,800
Exhibitors spoken.

At Twenty2X there will also be workshops and lectures. Under
Others come from network expert and blogger Sascha Lobo. In public
There is also a digital need to catch up, Gruchow said: “It
is a huge issue for the authorities and administrations, the citizen
involved through IT applications. As a result, one can
Administration will be much faster and significantly more efficient. “

The trade fair landscape has changed. “The CeBIT wanted you
show global audiences the digital world of tomorrow with
international exhibitors around the world. In todays world
of the trade fairs, however, we notice that each of them is digital
itself as a driver. “The Hannover Messe took over
several approaches. Cebit was at the end of 2018 after a long exhibitor
and visitor loss has been canceled. But there are branches in the
Ausland./jap/DP/nas

 ISIN  US4592001014

AXC0011 2020-02-16 / 14: 29

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