The club has chosen: 13 new board members will contribute their expertise to the wide range of clubs over the next three years
Vienna (OTS) – At the general assembly on Monday evening, the Marketing Club Austria elected a new board, in addition to the president, six female and six male marketing experts now make up the management team. Andreas Ladich remains President, Vice-Presidents are Sieglinde Martin (University of Applied Sciences Vienna of WKW) and Franziska Keck (“Die Presse”). Other members of the Board of Management (in alphabetical order): Chris Budgen (Emakina), Hannes Glavanovits (Spar), Georg Grassl (General Manager), Maximilian Mondel (Momentum), Harald Rametsteiner (FH St. Pölten), Lisa Reisenberger (Palmers), Melanie Rondonell (Swatch), Gabriele Schöngruber (Agrana), Katharina Sigl (Redstep) and Marcus Wild (Ideal Live Marketing). Dieter Welbich (Baldinger & Partner) was co-opted as cashier or treasurer. Not only did the General Assembly take place this time in hybrid form, i.e. on site and online via stream, but also the election itself. Which resulted in a gratifying advantage: the voter turnout, at 34%, was higher than ever before.
Promote know-how, solidarity and exchange
The candidates have already brought in their ideas, wishes and goals for the club in advance – “At this time in particular, it is particularly important to offer the members a strong club that not only promotes know-how, but also promotes solidarity and exchange “, The incumbent President Andreas Ladich is pleased about his renewed office and the top-class board. “We have planned a lot for the next club period. In addition to the tried and tested, important specialist events and training formats, there will also be special social fun activities. Meeting, chatting and creating the opportunity for long-term partnerships, that’s important to us. ”This idea is also underlined by Niko Pabst, managing director of the club:
“We get a lot of positive feedback. The members and guests feel comfortable. There are also constantly newcomers who are immediately included in the group with onboarding events and other campaigns ”.
Witty and mindless rules of marketing
Following the general assembly and the election of the board of directors, the club evening “Marketing myths – what is true and what is not?” Took place. The club gratefully accepted the invitation from Bank Austria – Member of UniCredit to the stylish Hotel Roomz in Vienna’s second district. Five marketing professionals dealt with the immovable laws, as well as the witty and mindless rules of marketing. Customization is everything – Massmarket is dead. It is six times more expensive to acquire a new customer than to keep an old one. Print is dead. 20% of customers generate 80% of sales … Talking about these and other myths: Roman Bugl (Director Marketing & Communicatons, Heidi Chocolat AG), Christina Raimann (Head of Group Marketing & Communications, Klinger Holding), Andrea Schmitz -Dohnal (Head of Marketing Communication & Brandmanagement, Bank Austria – Member of Unicredit), Thomas Mayer (Managing Director PPM Film- & Fotoproduction, formerly Magenta Telekom) and Thomas Schmidt (Head of Study Programs BA, MSc Marketing & Sales at FHWien der WKW). Dieter Scharitzer (Assistant Professor and Academic Director, WU Vienna / Executive Academy) took on the moderation and introduction to the topic. In summary, one thought from Dieter Scharritzer can be applied to all myths: “Feelings and emotions play the most important role. In the end, people decide, and they have to like it. And it’s not always so relevant whether you decide from the company’s perspective or buy it for yourself. “
– .
