Bordeaux – The first barometer of global wine consumption

It is to measure, visualize and analyze wine consumption around the world that INSEEC and the Belgian start-up Vinotracker, inspired by Win-Unitec Start-up Bernard Magrez, have decided their barometer of consumption world wine release. Born from the research work of Jean-Marie Cardebat, professor of economics at the University of Bordeaux and INSEEC Grande École, and Benoît Faye, Educational Research Center INSEEC Grande École Bordeaux-OMNES, and based on data collected by Vinotracker, the first edition this predicts. stability in world wine consumption in 2024. Growing for 20 years, the latter has been declining since 2018, and a notable drop is seen in 2023. It is unlikely that V”, ie a strong recovery after the fall of recent years, relevant in the short term,” analyzes Jean-Marie Cardebat in a press release. In order to understand the structural and cyclical reasons for this phenomenon, the barometer analyzes the evolution of the production and consumption of wine since 1995, in the main countries and according to the type of wine. The aim: to identify the cyclical destinations of wine consumption, to provide visibility to industry players to help them make decisions.