A decision aimed at reframing “strictly regulated” uses and tolerances.
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With ifs, Paris can be bottled, but in Bordeaux, cooperative unions cannot use the mention “bottled at the property”. It is a memorandum from the Regional Directorate for Business, Competition, Consumption, Labor and Employment of New Aquitaine (all that) that says so, in great detail, by reframing the uses and “strictly controlled” tolerances.
“Likely to mislead the consumer about the characteristics of the product”
For cooperatives, considered “like the extension of the wine-growing operation, in particular insofar as the operation is partly the owner of the cooperative cellar”, it is still possible to use this mention, on the condition of mentioning that it is a cooperative which makes the bet.
For unions of cooperatives, the link to the farm is “distended” and the use of such a mention would be considered as “likely to mislead the consumer about the characteristics of the product”. To find the rating of Dreets Nouvelle-Aquitaine: https://nouvelle-aquitaine.dreets.gouv.fr/sites/nouvelle-aquitaine.dreet…
A statement considered by the consumer as a guarantee of origin
“The mention “Bottled at the property” is part of the voluntary mentions affixed by the bottler to the wines and is assimilated by the consumer as a guarantee of provenance. The reasonably informed buyer has on reading this mention a presumption of provenance from an “independent” domain, specifies the text of the Dreets.
And continues: “In order to allow the buyer to determine whether the wines presented come from a particular wine-growing estate, the clarity of the labeling of wines vinified and bottled by a merchant or in a cooperative cellar is essential. […] When the person responsible for bottling is the cooperative winery, the consumer must be informed of this by means of an appropriate labeling (“cooperative society”, “agricultural cooperative society”, etc.). »
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