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Boosting the Appreciation and Profitability of Seafood through Marketing and Communication

Promotion of Seafood Takes Center Stage in Vilagarcía de Arousa

Vilagarcía de Arousa, June 23, 2023 – The promotion of seafood is the main objective of a talk being held today in Vilagarcía de Arousa. The event, which is targeted specifically at members of the seafood industry, aims to provide practical tools for marketing and communication to boost the appreciation of seafood, improve profitability, and enhance its excellence in the market.

Organized by the Ministry of the Sea in collaboration with the Araguaney-Ponte de Culturas Foundation, the training program is designed for producers, freelancers, and companies in the Galician shellfish sector. The initiative includes a series of three days of training, with one session taking place in Vilagarcía, another at the headquarters of the Provincial Federation of Brotherhoods in Arcade (Soutomaior), and the final session at the auditorium of the fish market walls on June 30.

The training program is free of charge, and interested individuals can contact the Provincial Federation of Brotherhoods or the Muros fishermen’s association to register for the sessions. The conferences, which will be conducted by an expert in Fishing Marketing and Communication, will provide insights on how to give value to seafood products and effectively communicate their offer to customers.

The approximate duration of each conference is an hour and a half, during which participants will learn about the main consumption trends in the fishing and shellfishing sectors. The sessions will also cover topics related to value-added and taxes, providing attendees with valuable knowledge to enhance their businesses.

The seafood industry plays a vital role in the O Salnés region and the Arousa estuary, making this training program a significant opportunity for members of the sector to improve their marketing strategies and increase profitability. By leveraging the practical tools and insights provided in the sessions, participants can expect to see positive results in their businesses.

Overall, the promotion of seafood is crucial for the growth and sustainability of the industry. With the support of the Ministry of the Sea and the Araguaney-Ponte de Culturas Foundation, the Galician shellfish sector is poised to thrive in the market, offering high-quality seafood products that meet the demands of consumers.

What practical tools and strategies will be provided in the training program to effectively market and communicate seafood offerings to customers

Promoting Seafood Offers Key Advantages in Vilagarcía de Arousa

Vilagarcía de Arousa, June 23, 2023 – Boosting the promotion of seafood is at the forefront of discussions in Vilagarcía de Arousa today. This event, targeting professionals in the seafood industry, aims to equip attendees with practical tools for effective marketing and communication. The objective is to enhance the appreciation of seafood, improve profitability, and elevate its standing in the market.

The Ministry of the Sea, in collaboration with the Araguaney-Ponte de Culturas Foundation, is organizing this training program specifically tailored for producers, freelancers, and businesses within the Galician shellfish sector. The initiative spans three days, with sessions taking place in Vilagarcía, the Provincial Federation of Brotherhoods headquarters in Arcade (Soutomaior), and the auditorium of the fish market walls on June 30.

Attendance to the training program is free, and those interested can register for the sessions through the Provincial Federation of Brotherhoods or the Muros fishermen’s association. Expert speakers in Fishing Marketing and Communication will guide participants through strategies to add value to seafood products and effectively communicate their offerings to customers.

Each conference will last approximately an hour and a half, during which participants will gain insights into key consumption trends in the fishing and shellfishing sectors. Topics such as value-added products and taxation will also be covered, equipping attendees with valuable knowledge to enhance their businesses.

The seafood industry plays a vital role in the O Salnés region and the Arousa estuary, making this training program a significant opportunity for sector members to improve their marketing strategies and increase profitability. By leveraging the practical tools and insights provided, participants can expect to see positive results in their businesses.

Overall, the promotion of seafood is crucial for the sustainable growth of the industry. With the support of the Ministry of the Sea and the Araguaney-Ponte de Culturas Foundation, the Galician shellfish sector is poised to thrive in the market, offering high-quality seafood products that meet the demands of consumers.

1 thought on “Boosting the Appreciation and Profitability of Seafood through Marketing and Communication”

  1. This article perfectly highlights how effective marketing and communication strategies can not only enhance the value and appeal of seafood but also increase its profitability. In a competitive industry like seafood, embracing innovative marketing techniques can help in promoting the sustainability, freshness, and unique qualities of seafood products, and ultimately drive consumer appreciation and sales.

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