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Boosting Its Business Class: The Strategy of British Airways

How British Airways is boosting its business class

29 mars 2023

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Balfour Rosé, British Airways, Business Class, UK, Simpsons Chalklands Cuvee Brut NV, Sparkling Wines, Wiston Estate Brut NV

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British Airways has selected a range of English sparkling wines for business class customers to enjoy on board. The introduction of four English sparkling wines in its Club World (business class) cabin is a first for the airline, previously only available in the airline’s First cabin with Hampshire’s Hattingley Valley.

The four English sparkling wine options will be available in rotation, changing every three months. This means customers will be able to choose from two sparkling options when traveling in Club World, including Heidsieck & Co. Monopoly Silver Top Non-Vintage Champagne, current Champagne resident, and now an exclusive English sparkling wine option.

The first English sparkling wine will be Digby Fine English Brut NV, which is over three years old. The wine pairs well with the delicate dishes on the airline’s Club World menu, such as grilled cod with sweet potato mousseline, mozzarella mezzaluna as well as the after-dinner cheese selection.

From July, the airline will serve Balfour Rosé de Noirs, grown on the Balfour Hush Heath estate in Kent, and made only from red grapes.

This lighter rosé sparkling wine is an exclusive blend for British Airways, making it only available at 35,000 feet to the airline’s Club World cabin customers.

Later this year, Simpsons Chalklands Cuvee Brut NV, from Kent, will be available from October for three months.

Finally, Wiston Estate Brut NV from the South Downs, with citrus and toasty notes, will be available for customers to try in the airline’s Club World cabin from January 2024.



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