JAKARTA, KOMPAS.com – Not only a breath of fresh air, his presence relaxation PPnBM a new car for Daihatsu also has the potential to become boomerang.
The reason is, with the number of orders for vehicle units that have increased drastically, it is feared that they will not go straight with it supply production.
PT ADM Marketing Director Amelia Tjandra acknowledged this condition. Amel said, with Request a lot, it is not certain that it can fulfill all of them
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“Demand increased tremendously, in terms of supply, it is not certain that we can meet as much as the rising demand. Making a car is not like making bread, in the mechanism for making the car more than 20,000 items are involved, and many of the vendors at Daihatsu also have a mechanism. forecast or order, “said Amel in a virtual press conference, Thursday (18/3/2021).
According to Amel, for now forecast which can be fulfilled by its vendors is only about 20 percent. This is not proportional to the increase in orders which was up to 120 percent.
Coupled with the limitations of activities during the related Covid-19 pandemic production, it is certain that all these requests cannot be fulfilled by either the vendor or the brand holder agent (APM).
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The thing that is very likely to happen is that consumers are forced before to get the unit he bought, like Xenia or Terios.
This condition will cause anxiety, especially if the waiting period from consumers exceeds the zero percent PPnBM period which is only three months, because if the discount drops to 50 percent, consumers will certainly be disappointed.
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“Surely it (Xenia and Terios) will be pivoting, it has been shown that the SPK is extraordinarily increased. What can happen is that consumers complain and get angry, especially for those who hope that the vehicle will immediately exist. This is our big homework,” said Amel. .
“In fact, for such an increase, not many dealers will be able to fulfill the stock, especially for Terios and Xenia because our stock is very high. limited,” he said.
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