Published on August 13, 2024 at 8:40 p.m. / Modified on August 13, 2024 at 9:18 p.m.
Few companies are as polarizing as On. Fans rave about the comfort of the sneakers and are won over by its innovation-driven marketing and Swiss roots. Critics, however, question this Swissness – especially since the high-end shoes have long been made in Vietnam by workers who receive very low wages – or its high prices.
Since its creation in 2010, the firm has been the subject of much discussion. This year, the company, of which Roger Federer is a shareholder and ambassador, has not been spared from controversy. According to a investigation from the Alemannic magazine K-Tipp published at the beginning of the year, We grant ourselves much higher margins than those of its competitors. The Swiss company would also be the one that pays its Vietnamese producers the least.
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