- The pandemic promoted reading and exercising at home
- With respect to 2019, the apps that saw the greatest growth were exercises and books
- They are surpassed only by mobile video games, which maintained their constant growth throughout 2020
Studies of various consulting firms and applications reflect a change in the consumption patterns of those who once enjoyed only one specific type of application. Data from Kantar in 2019 show that the applications that were downloaded the most were those of traffic measurements, taxi services and food delivery. When the Covid-19 pandemic spread across the globe, things changed and in 2020 it was the turn of other apps that promoted staying at home.
The purchase of food and drinks, books and apps for exercise, as well as entertainment products, are the categories that have had the highest demand for online sales platforms in recent months due to the need to go out as little as possible according to changes at epidemiological traffic lights, showing a change in consumption patterns.
Mexico turns fitness through apps
In Mexico, mobile apps for health and fitness registered a growth of 260 percent, with an increase of 92 percent in their income between March 10 and 23. But they are not the only apps that have increased their downloads since the coronavirus pandemic began.
At the company AppsFlyer, specialized in mobile attribution, reported in its report ‘The Coronavirus on App Installs and Marketing Budget’ that the categories of games and productivity, including books, have also advanced while epidemiological traffic lights are modified by state in the country.
The report indicates an increase in organic discharges of 22.61 percent in the last week of March, while non-organic discharges rose 24.79 percent in the same period. The categories that saw a massive increase in non-organic installs in recent weeks are: Education and Books (66 percent), Media Streaming (90 percent), Health and Fitness (78 percent), Midcore Games (52 percent) ) and Hardcore Games (28 percent).
The most affected have been the physical gyms who have even had to resort to unusual charges such as SmartFit, to stay afloat, a situation that changed drastically compared to 2019, in January of that year they reported numbers always on the rise, according to Kantar these spaces for Exercising has seen their income cut by as much as 40 percent, not counting the jobs that have been cut to date.
From the library to apps, this is how books are now searched
Data from the main book distributors found that the consumption of books on electronic media increased considerably during the confinement. And not only on the supports ebooks, those electronic books that triumphed during those months. But also in another format that is increasingly sought after and that also benefited from these days of confinement or little going out. Audiobooks in apps register a very substantial change in consumption habits.
Before the closure due to the coronavirus, digital books in 2019 showed that sales in Spanish language grew 12.5 percent compared to the previous year, according to the annual report of Libranda, the main distributor of digital books and audiobooks in Spanish, but it was the confinement due to the pandemic which has just triggered the consumption of electronic reading. One of the most prominent operators in Spain, Nubico, revealed that since the beginning of the closure the consumption of electronic books increased by 30 percent and the number of users in its service tripled.
In the case of our country, according to the most recent report by the intermediary platform for the distribution of electronic books, Libranda, during the weeks of confinement, between March and April, the sale of digital editions in Spanish increased 50 percent and the average time screen reading increased 30 percent.
The subscription and app digital reading service, Bookmate, with a catalog of around 60,000 digital books in our language and 50,000 users in Latin America, saw a 50 percent increase in the reading time of its users.
For Mexican readers on this digital platform, the maximum reading average occurred in April, with 59 minutes in front of the screen, when until before the health contingency they averaged 41 minutes and, in the same period of 2019, 36 minutes of reading per month. day. Reading and exercise habits for Mexicans and in general for the world, did change, in the future, we will see which of them are maintained while we reach a “new normal.”
Since the book stores were severely affected, just last year one of the most emblematic bookstores in ghandi, located in Miguel Ángel de Quevedo in Mexico City closed its doors, due to the low sales that were registered and due to the lack of public in its facilities. The same case suffered by the Publishing Industry of Mexico, which in April of last year, reported losses of just over 12 percent, which resulted in the suspension of fairs, layoffs of workers and an unsustainable ISR payable.
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