On December 16, “Avatar: The Way of Water” (hereinafter referred to as “Avatar 2”) once again hit the mainland film market after nearly 13 years, but due to high ticket prices and the impact of the epidemic , it did not appear to meet the expected effect.
Recently, while attending the 4th Hainan International Film Festival,Yu Dong, president of Bona Pictures, expressed his views on the domestic film and television market in recent years and mentioned the film “Avatar 2”.
Yu Dong said that from 2020 to 2022, China’s film market lost at least 100 billion yuan in revenue, which affected the subsequent development of the film and television industry. But that too is impossible. However, as many venues are slowly being deregulated, the film and television industry may usher in an upswing after 2022.
Yu Dong was interviewed
Speaking about the newly released film “Avatar 2”, Yu Dong said that the current foreign films are gradually not adapting to the Chinese audience’s viewing habits. This leads to the Chinese audience,I will like domestic films more, and I like films and television works that revolve around Chinese stories and are in line with Chinese national conditions and culture.
Yu Dong said that compared to “Avatar 2”, he may be more looking forward to the domestic film “The Wandering Earth 2” starring Wu Jing, which will be released on the first day of the Lunar New Year. can surpass “Avatar 2” in the box office in Become a Dark Horse in 2023.
“Avatars 2”
After experiencing the shocking movie-watching experience brought by IMAX technology first brought to the mainland in 2009, “Avatar 2” made great progress in special effects this time, sparking heated discussions.
However, since its release, its box office performance has been far from expectations: its expected box office on some ticketing platforms has plummeted from the previous 3 billion yuan to 1 billion yuan.
The epidemic and high ticket prices indeed had a major impact on this film.However, many netizens who have seen the film said that the plot of the film is very clichéd, which may also be a major reason why many people go to the cinema to watch it.
