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Basketball is at the highest level of global expansion in its history, driven by The movements of NBA players who emigrate to Europe and vice versawhich is increasing audiences around the world.
Los 61 American league players called up for the Olympic Games And the last six MVP award winners born outside the United States have helped the NBA look to other horizons, and that seems to be the attitude for the future.
The NBA is working with FIBA to organize a tournament
During the 10 years in which Adam Silver He serves as NBA commissioner and his intention was to follow in the footsteps of David Stern towards globalization of the league, increasing the number of matches outside the United States.
The last seasons have seen an increase in events in Asia and Africa.in addition to the traditional matches in Mexico and Europe, as well as a possible match in Brazil, where the NBA has the only official purchasing center in South America.
In that regard, Silver told The Associated Press that he has “intensified” talks with FIBA for an “annual tournament” or a “league operated by the NBA,” seeking to finalize a collaboration that further boosts the global expansion plan.
Why does the NBA want to join FIBA?
According to Tim Reynolds of AP, Europe has 270 million basketball fansa number that seduces the NBA. In addition, he reported that the media market is valued at 20 billion dollars. The numbers exceed the Latin audience, one of the largest in the league.
“When we first played a preseason game in France, there were no players from that country in the NBA. Now we have 14including the last two chosen in the first place”Silver explained, clarifying the numbers that demonstrate the expansion in the Old Continent.
However, the NBA commissioner also revealed that this is just an idea and that nothing has been finalized yet: “I think there is a huge opportunity here in Europe, but it is not something that will transform the structure of the league in the short term. However, I think there is a desire from our team owners to make investments”accurate.
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