Three women who beat breast cancer starred in an exciting campaign to challenge the censorship that Instagram imposes on the female body.
“Dear Instagram: I look forward to your censorship of the nipples,” says the text that accompanies the photos of three women from Madrid where they show their brave fight against breast cancer.
“We know what they do by censoring women’s nipples. And we have something to tell them: we are looking forward to being censored,” say the protagonists. And they explained: “Soon, they are going to do a nipple reconstruction and we are going to share it. In fact, we are going to super share it.”
The campaign is called “happy to be censored” and is carried out by an advertising agency that thought of it for a breast implant company that presents a new aesthetic and health option to women who so wish.
The protagonists play with the contradictions of the social network and try to show how absurd the rules of social networks are when it comes to censoring this part of the female anatomy.
The campaign was carried out in Madrid and was directed by the director Antonina Obrador, who had a team where almost all of its members were women.
“This campaign is in line with the style that we have been creating for the company GC Aesthetics, of speaking with total naturalness and respect about women’s aesthetic and health decisions,” said Celia Esteban, a member of the production team.
And he added: “In this case, we have played with the contradictions of Instagram itself and the absurd situation that, following its own norms of censorship of female nipples, women can show their breasts without nipples, but then they will be censored when they recover them. Of course, the women protagonists of our campaign are willing to be censored.
The final result shows three women on a film set posing for the camera showing off their breasts. Meanwhile, their voiceovers are heading to Instagram and similar platforms.
The message ends with a warning from the protagonists: “So get ready Instagram. You’re going to have a lot of censorship work ahead of you. We’re ready.”
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