Studio Bohemia Interactive is obviously pleased to have lost a competitor in the survival action genre, but a dig at the developers of The Day Before did not go without a response.
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- The creators of DayZ made fun of the closing Fntastic studio
- This is a social media post inspired by the studio closing announcement
- A package named The Day After Survival Sale subsequently appeared on Steam
- Some people have pointed out that it’s out of place humor, others have mentioned DayZ’s shortcomings
This week’s event could be marked as the final chapter in the development story of The Day Before, which was canceled shortly after the Early Access launch. Other studios, including the domestic one, also responded to the case Bohemia Interactive.
What is behind the failure of The Day Before and the strange marketing campaign? Former Fntastic developer offers answers.
On the X network, under the official DayZ survival event account, a statement appeared that visually matched Fntastic’s announcement regarding the studio’s closure. The creators of DayZ stated that they would “for no reason” want to celebrate the tenth anniversary of the game, concluding that even after ten years they remain undefeated.
The joke was subsequently followed up by the studio Facepunch, which is responsible for Rust. It “borrowed” the message and corrected some words in red to make the message fit their own survival.
The hints from Bohemia Interactive continued with the announcement of a package labeled The Day After Survival Sale. In it you will find DayZ and the title Icarus.
It should be noted that not everyone appreciated the pranks at someone else’s expense. Some users mention under the post that DayZ is not in the best shape even after these ten years. Others recall that dozens of Fntastic studio employees lost their jobs, which in their opinion is not very funny.
2023-12-15 11:30:43
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