The T-shirt of Boca It is recognizable throughout the world for being blue with a yellow stripe that runs through his chest. However, in the one that will debut tonight against Cruisefor the South American Cupthere is a hidden message that seeks to revalue the La Boca neighborhood, especially the train that passes right behind the Bombonera.
The three-stripe brand launched the 2024/2025 season jerseys and in the headline it was striking that the classic stripe has an innovative pattern with different yellow tones that seek to imitate the locomotive of the Roca line freight train.
“The Ferrosur train It is a symbol rooted in the heart of La Boca and in the culture of its fans.reflecting the essence and the very beginnings of the club and the neighborhood,” said the adidas designers.
Launched on the club’s social networks with the caption “the passion of a neighborhood that always beats”In the audiovisual materials you can see the footballers Celeste Dos Santos, Melanie Morán, Julieta Martínez and Yuria Sasaki and the players Aaron Anselmino, Edinson Cavani, Miguel Merentiel, Lautaro Blanco, Gary Medel, Brian Aguirre and Luis Advíncula.
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With the faces of Cavani, Dos Santos, Medel and Melani Moran, among others, Boca presents its new shirt that will be worn today against Cruzeiro.
Starting this Thursday, the offer will also be available through the adidas app, adidas.com.ar, BocaShop.com.ar and Botiga Xeneize. It will also be available in authorized retail stores soon.
How much will the new Boca shirt cost?
Boca’s, with a tribute to the train that runs through La Boca. Photo: adidas.
To purchase the most expensive version – called authentic – you will have to shell out almost 170 thousand pesos. However, in times of looking for promotions, there are several chances for that price to be as low as possible.
BBVA Xeneize customers have access to a 25% discount (with no refund limit) and three interest-free installments through Boca’s virtual store, while adiClub members have benefits such as exchanging points for different percentage discounts on purchases.
If you do not get any bank promotion or additional discount, the prices that must be paid for the new clothing are:
Boca chose Celeste Dos Santos, Melanie Morán, Julieta Martínez and Yuria Sasaki to launch the shirt. Photo: adidas.
Boca jersey for adults: $99,999.
Boca T-shirt for children: $79,999.
Boca home and alternate jersey for women: $89,999.
Boca Juniors Game Jersey (Authentic) Short Sleeve: $169,999
Boca Adult Game Jersey (Authentic) Long Sleeve: $189,999
Boca’s new jersey, with special details dedicated to its fans. Photo: adidas.
The commercial strategy of one of the sponsors
Following the launch of the new kit, the region’s leading betting site and online casino Betsson announced that it will celebrate with improved odds for registered players who bet on a Boca victory against Cruzeiro, for the first leg of the Copa Sudamericana round of 16.
Boca debuts its jersey against Cruzeiro. Photo: adidas.
In the Sports Betting section, it can already be seen that a 2.20 rate will be offered for the Xeneize to win, while the Brazilian team will pay 3.50 for a victory and 3.00 for a draw. For its part, the improved rate will be applied to some combined bets. For example, Betsson will pay 7.50 if Boca wins, but also if more than two goals are scored and if one of them is scored by the Uruguayan striker Edinson Cavani.
Lautaro Blanco, dressed in gala at the reception of Cruzeiro. Photo: adidas.
“We know that a new shirt generates a lot of excitement and we thought it was a good idea to join in the enthusiasm generated by the new kit by offering more reasons for fans to be happy and feel the benefits of Betsson being the main sponsor of the club,” said Betsson country manager in Argentina, Maximiliano Bellio.
