The Disney CEO is also very surprised that a large proportion of Disney + subscribers have no children.
Speaking at the Morgan Stanley Technology, Media and Telecommunications Conference on Monday, Bob Chapek, chief executive of the Walt Disney Company, said he is “not sure there will be a return” to the movie windows before the pandemic. Disney released eleven films in 2019 that grossed at least $ 1 billion. The group almost only makes blockbusters.
“I think the consumer is probably more impatient than ever,” said Chapek. “Mainly because they now have the luxury of having a full year of titles at home whenever they want. So I’m not sure there is going back, but we definitely don’t want to do anything to you Theatrical release cuts off the legs. ” Therefore, Chapek also believes that “Raya and the Last Dragon”, which hits theaters and Disney + this week, will also be a success. The strip costs $ 30 extra.
“It certainly makes a lot of sense to have an option in a Covid world,” he said. “Obviously the cinemas won’t be 100 percent back. But it’s nice to know that we have the opportunity to meet people who want to enjoy the movie at home – how don’t they dare to go to a cinema? “That they have that choice. How does that look in the future? Well, we’re going to get a lot of experience and a lot of data points.”
“As for the fatigue, I think that is reflected in the numbers,” he said, referring to the popularity of “WandaVision”. “I would say the situation for Marvel is the same as it is for Lucas[film]. You know, if you look at that, we’ve been around since the Lucas takeover[film] and Marvel averaged over a billion dollars per movie, which I think is an absolutely incredible number. “
“What we didn’t realize was the attraction a service like Disney + would have on non-families. In fact, over 50 percent of our global market participants don’t have children, and that’s the big difference,” he said, adding shortly afterwards: “If 50 percent of the [Abonnenten von] Disney + don’t have kids, now you really have a chance to think much more broadly about the nature of your content. ”
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