The association’s “Report on Social Responsibility” comprises 92 pages –
4 hours ago
Club players waved their brooms in the 2019 “play rooms” campaign. Patrick Erras (left) and Matheus Pereira, who can be seen here with Susanne Kaufmann from the Bismarckstraße elementary school, have since left the association, but the project is to be re-launched.
© Sportfoto Zink / DaMa
Club players waved their brooms in the 2019 “play rooms” campaign. Patrick Erras (left) and Matheus Pereira, who can be seen here with Susanne Kaufmann from the Bismarckstraße elementary school, have since left the association, but the project is to be re-launched.
Photo: Sportfoto Zink / DaMa
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The work is 92 pages long and bundles all of the club’s social activities. The story behind it begins in 2015. At that time, the club founded its own, now eight-person department for Corporate Social Responsibility (CSR), which can be translated as “corporate social responsibility”. The head of the now eight-person unit is Katharina Fritsch, who also heads corporate communications for the association. Behind the bulky CSR term are very specific projects, which are divided into four different areas in the report – movement, education, volunteering and ecology.
A “lighthouse project”
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Rossow and Fritsch rate as a “lighthouse project” in their balance sheet „1.FC Child“ ein – an initiative to enable elementary school children to exercise more. The little ones play “Funiño” (three against three, with two goals on each side). “We are developing very dynamically here,” says the CFO. Meanwhile, a middle school is also included, the number of participating students rose from 1,700 in 2017 to 4,900 (2019). But the club also organizes sports groups for refugees, for people with disabilities and – under the name “XXL-Cluberer” – for fans who want to shed their extra pounds.
Distribution of food to the needy
Since the end of September, 1.FC Nürnberg has also been supporting the “Nürnberger Tafel” with the distribution of food. The photo was taken by Marlene Öhring, CSR project manager at 1.FC Nürnberg.
Since the end of September, 1.FC Nürnberg has also been supporting the “Nürnberger Tafel” with the distribution of food. The photo was taken by Marlene Öhring, CSR project manager at 1.FC Nürnberg.
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While these offers could not take place or only to a limited extent in Corona times, according to Rossow, the association has recently expanded the voluntary sector: Now the club is cooperating with the “Nürnberger Tafel” and calls on its fans to take part in an evening food distribution to those in need in Langwasser. In 2019, the club supporters were able to collect rubbish side by side with the professionals in the green spaces during the “Spielraum” campaign.
Humility is important
It is important for the club to be “humble” and “approachable”, says Rossow. “We are in a sporting situation in which we do not win every game.” That is why you have to go other ways to win the trust and sympathy of the citizens. Especially since the old master has an uncanny basis in the city: “Nobody cares about the club, everyone has an opinion on this club.” Professional football, says Rossow, has a bad reputation, but the game can connect people. “We want to create sustainable cooperation. After all, we are a club that represents a cross-section of society. ”The millionaire goes to the stadium just like someone who can hardly afford a ticket. The CSR campaigns are intended to make it clear that football does not claim a special role, but is anchored centrally in society. According to Rossow, this also includes showing “a clear stance against extremism”. The club stands for diversity and tolerance. With the Jenö-Konrad-Cup there is an educational project against racism.
Projects are self-supporting
Boxer Max is the mascot of the club’s CSR activities. It is named after club icon Max Morlock.
© Sportfoto Zink / DaMa
Boxer Max is the mascot of the club’s CSR activities. It is named after club icon Max Morlock.
Photo: Sportfoto Zink / DaMa
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According to Rossow, the CSR activities are financially self-supporting because you have to invest, but conversely, you also get additional income through grants, partnerships and sponsorship. Because the social commitment opened doors that would not open through the football performance of the second division, reports the 44-year-old. He gives this as an example Cooperation with the Sparkasse. The projects are also an enriching experience for professionals. The players Johannes Geis and Robin Hack once handed out gym bags to first graders. “But first they had to explain to them who they are,” says Rossow. Geis later described the lesson with the children as “wonderfully grounding”.
New platform
There has been one since October 21 Internet platform “Our Club”, with which the association wants to further expand its charitable commitment. “After 48 hours we had 500 registered members and 80,000 clicks,” says Rossow happily. “We have received encouragement from all over the country for this.” In general, says the CFO, the social commitment of the FCN can be seen in a comparison of the clubs: “In the area of CSR, we are playing for the German championship.”
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