German automaker BMW has unveiled its highly anticipated electric concept car, the “Vision Neue Klasse,” signaling a new era for the company. The vehicle showcases a platform that will serve as the foundation for BMW’s next generation of electric vehicles, with production expected to begin in 2025.
The Neue Klasse range will feature BMW’s sixth generation of battery cells, which the company claims will enhance charging speed and range by up to 30%. This advancement is projected to increase overall vehicle efficiency by up to 25%.
BMW CEO Oliver Zipse expressed his enthusiasm for the Vision Neue Klasse, stating that it represents the company’s commitment to innovation and sustainability. He emphasized that the vehicle will be equipped with the latest electric and digital technologies, as well as being designed for circularity.
The public debut of the Vision Neue Klasse will take place at the IAA motor show in Munich, which is one of the largest mobility trade fairs in the world. Zipse believes that electromobility will be the automotive industry’s largest growth segment, and BMW aims to be at the forefront of this movement.
Zipse also addressed the presence of Chinese electric vehicle giants at the Munich motor show, stating that BMW is not afraid of the competition. He viewed their participation as a sign of attractiveness and emphasized that the event is more than just an auto show, but also a tech and innovation showcase. Zipse welcomed the presence of global players from China, the United States, and Europe, highlighting the excitement and healthy competition it brings.
BMW’s announcement comes as the company expects ongoing challenges from supply chain issues and high inflation. Despite these obstacles, BMW has raised its annual outlook for earnings before interest and taxes in the automotive segment. The company’s shares have also seen a 13% increase year-to-date.
The launch of the Vision Neue Klasse and BMW’s commitment to electric mobility demonstrate the company’s determination to lead the industry in innovation and sustainability. With its cutting-edge technology and focus on circularity, BMW aims to shape the future of the automotive industry.
