Since Republican Donald Trump certified his victory in the United States presidential elections and his return to the White House, thousands of usersincluding artists and media outlets, such as The Guardian or La Vanguardia, They look for a safe space on social networks. YX (former Twitter) ceased to be so two years ago, when tycoon Elon Musk bought the company.
At the time, some opted for Mastodon and others for Threads, Meta’s social network, but neither of them fully satisfied the needs of those who came from the “little blue bird.” Among the different options, one of them seems to be attracting former X users. It is Blueskythe social network like Twittercreated by former Twitter executives, but which is not Twitter.
What is Bluesky and why it attracts so many users
Bluesky was born in 2019 by Jack Dorseythe co-founder and CEO of Twitter, to demonstrate the possibility of creating a system that would allow users to control their own data and participate in an ecosystem less controlled by large corporations. That is, in its beginnings it was a parallel project to Twitter with a decentralized protocol.
The project was not well known among the public and was not able to attract the thousands of users who fled in 2022 after the multiple changes introduced by Musk on Twitter (such as the name change to X). At that time, the digital entity limited the entry of new profiles and it was only possible to enter by invitation.
If you enter Bluesky, you will see that the appearance and operation is practically the same as Twitter. However, there are substantial differences. For example, users can decide who sees and who does not see their messages, it is possible to choose what you want the algorithm to suggest or prevent another person from including you in a conversation by mentioning you. And one of its main characteristics is that it is free of advertising.
Possible replacement for Twitter?
With the opening of the social network, Bluesky has not stopped growing since last November 5, the date of the US presidential elections. Since that moment, the social network has reported having won more than 700,000 new users and already exceeds 18 million worldwide.
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The social network has become receiving users of all kinds. Among the artists who have left X are Guillermo Del Toro or Barbra Streisand. “From now on, all the comments I post will be on Bluesky,” Streisand wrote last Thursday afternoon on X, the social network led by magnate Elon Musk.
This list also includes the actress Jamie Lee Curtisthe singer Lizzothe actor Ben Stillerthe democrat Alexandria Ocasio-Cortez or the investor Mark Cubanand also the sector of media. CNN, The New York Times, Bloomberg, The Washington Post or NPR had left X since 2023, like several journalists, already have their profile on this platform. Whether or not it becomes the real replacement for Twitter is a matter of time.
