Bluesky: The Decentralized Social Network Challenging Twitter’s Dominance

Bluesky is a decentralized social network that runs on an open-source authenticated transfer protocol, where servers can interact jointly. Available on iOS and Android, the application is supported by the co-founder of Twitter, Jack Dorsey, who has made it an interface very similar to that of Twitter, something which predisposes it to claim itself as a promising alternative to Elon Musk’s platform. .

This novelty therefore coincides with the complications that are accumulating for Twitter after its takeover by Elon Musk, especially as the situation is further complicated with the latest bugs and breakdowns noted by many users. This sudden fall has therefore served competitors well, such as Bluesky, which has gained in popularity, surfing on the concerns surrounding the blue bird network.

According to the Forbes magazine site, citing data from the Data.ai firm, the Bluesky application has been downloaded 360,000 times and is currently ahead of some popular platforms such as LinkedIn, Bing or Zoom in the App Store ranking, the Apple’s app store. In the same vein, several personalities have recently joined the platform, and many other connoisseurs have been impressed by its success.

Users of this platform can therefore post text and photos and like or refer other people’s content; they also have the ability to add a header image, profile photo and bio and see each other’s follower count, just like on Twitter.

According to Bluesky’s blog, users have full control over their algorithm, allowing them to be autonomous in their experience of the application, benefiting from its AT protocol which allows users to take ownership of their online identity and transfer their account from one provider to another.

As a reminder, the idea was developed by Twitter itself in 2019, when Jack Dorsey was still its general manager; then the platform was officially launched in February, to gain ground, and attract the curiosity of many Internet users by resembling Twitter in its presentation. To take advantage of it, it is imperative to register beforehand on a waiting list, which has more than a million candidates, according to Forbes.

The co-founder of the blue bird network, Jack Dorsey also criticized Elon Musk’s takeover of Twitter, saying that “it’s gone into a spin!”, Adding: “But it’s done now , and all we can do is build something to prevent that from happening again. So I’m glad Jay (Graber, Bluesky’s CEO) and his team are here to build it.”

Since the takeover of Twitter by Elon Musk in October, competing social networks have multiplied their efforts and are trying, each on their own, to outdo him, firmly believing that the death of the platform is therefore no longer in the domain of the hypothesis.