Bluesky Joins the Vertical Video Race with Custom Feeds amid TikTok’s Restoration Phase
As TikTok’s services remain in the restoration phase and the app continues to be unavailable on the App Store and Play Store, social networks are seizing the prospect to innovate. Bluesky, the decentralized social media platform, has announced the launch of a custom feed for vertical videos, marking its entry into the booming short-form video space.
the new feature allows users to explore trending videos in the app’s explore tab, with a familiar swipe-up functionality to browse more content. Users can also pin the feed to their home screen or add it to their list of feeds for easy access. “We had to get in on the video action, too — Bluesky now has custom feeds for video! Like any other feed, you can choose to pin these or not.Bluesky is yours to customize,” the company said in a post.For users who don’t see the video feed immediately, Bluesky recommends restarting the app. The platform also highlighted developers building TikTok alternatives on its decentralized AT Protocol,including Tik.Blue, Skylight.Social, and Bluescreen.Blue. These apps are currently in early growth stages, with most operating under closed testing programs.
Bluesky isn’t the only platform capitalizing on TikTok’s temporary absence. Elon Musk’s X (formerly Twitter) has launched a dedicated vertical video feed in the U.S.,while Meta has introduced a new video editing app called Edits to compete with capcut.
Table of Contents
| Platform | New Feature | Status |
|———————|——————————————|————————————-|
| Bluesky | custom vertical video feed | Live,with pinning options |
| X (Twitter) | Dedicated vertical video feed in the U.S.| Recently launched |
| Meta | Edits video editing app | Announced, rivals CapCut |
| TikTok | Service restoration | Ongoing, app still unavailable |
the race to dominate the vertical video space is heating up, with platforms like Bluesky and X introducing features that mimic TikTok’s signature style. Simultaneously occurring, Meta’s Edits app aims to attract creators looking for alternatives to CapCut, further intensifying competition in the social media landscape.
As TikTok works to restore its services, the innovations from Bluesky and other platforms coudl reshape how users engage with short-form video content. Whether these new features will retain users once TikTok returns remains to be seen, but for now, the battle for video supremacy is in full swing.
For more updates on Bluesky’s latest features, visit their official profile. To explore TikTok alternatives built on the AT Protocol, check out Tik.Blue and Skylight.Social.
Bluesky Joins the Vertical video Race with Custom Feeds Amid TikTok’s Restoration Phase
As TikTok continues its restoration phase and remains unavailable on major app stores, social media platforms are racing to fill the void. Bluesky,the decentralized social media platform,has introduced a custom vertical video feed,marking its entry into the competitive short-form video space. Meanwhile, platforms like X (formerly twitter) and Meta are also rolling out new features to attract creators and users. We sat down with Dr. Emily Carter, a social media trends analyst and professor of digital dialog at Stanford University, to discuss the implications of these developments and what they mean for the future of social media.
The Rise of Vertical Video Feeds
Senior Editor: Dr. Carter, Bluesky has recently launched a custom vertical video feed. How significant is this move in the context of the current social media landscape?
Dr. emily carter: It’s a very strategic move. Vertical video has become the dominant format for short-form content, largely thanks to TikTok’s influence. By introducing a custom vertical video feed, Bluesky is not only catering to user preferences but also positioning itself as a serious contender in the short-form video space. The ability to pin these feeds and customize them further enhances user engagement, which is crucial for any platform looking to grow its user base.
Senior Editor: Do you think Bluesky’s decentralized approach gives it an edge over centralized platforms like X and Meta?
Dr. Emily Carter: Absolutely. Decentralization offers users more control over their data and content, which is increasingly important in today’s digital age. Bluesky’s use of the AT Protocol allows for greater transparency and flexibility, which could attract users who are wary of the data practices of larger, centralized platforms. However, it’s worth noting that decentralization also comes with its own set of challenges, such as ensuring consistent user experience and content moderation.
X and Meta’s countermoves
Senior Editor: X (formerly Twitter) has launched a dedicated vertical video feed in the U.S., and Meta has introduced a new video editing app called Edits. How do these developments stack up against Bluesky’s new features?
Dr. Emily Carter: X’s vertical video feed is a direct response to the growing demand for TikTok-like content. By focusing on the U.S.market, X is targeting a key demographic that’s highly engaged with short-form video. Meta’s Edits app, conversely, is aimed at creators who are looking for alternatives to CapCut. While these moves are significant, they also highlight the intense competition in this space. Bluesky’s advantage lies in its decentralized model, which could appeal to users who are looking for something different from the conventional social media experience.
The Future of TikTok and Its Competitors
Senior Editor: TikTok is working to restore its services. do you think these new features from Bluesky, X, and Meta will retain users once TikTok returns?
Dr. Emily Carter: That’s the million-dollar question. TikTok has built a loyal user base and a unique culture around its platform, which won’t be easy to replicate. However, the innovations from Bluesky and other platforms could certainly reshape how users engage with short-form video content. Whether these new features will be enough to retain users in the long term remains to be seen.It will largely depend on how well these platforms can differentiate themselves and offer value that TikTok doesn’t.
Conclusion and Next Steps
Senior editor: What advice would you give to users and creators who are navigating this rapidly evolving landscape?
Dr. Emily Carter: My advice would be to stay informed and be open to experimenting with new platforms and features. The social media landscape is constantly changing, and what works today might not work tomorrow. For creators, it’s critically important to diversify their presence across multiple platforms to mitigate risks and reach a broader audience. For users, exploring new platforms like Bluesky and its alternatives could offer fresh and exciting ways to engage with content.
Senior Editor: Thank you, Dr. Carter, for your insights. It’s clear that the battle for video supremacy is far from over, and we’ll be keeping a close eye on these developments.
For more updates on Bluesky’s latest features,visit their official profile. To explore TikTok alternatives built on the AT Protocol, check out Tik.Blue and Skylight.Social.
