Bloomberg quoted people familiar with the matter as reporting that Apple (AAPL-US) The negotiations with Hyundai Group Kia Motors to produce Apple Cars have recently been suspended, but negotiations with other manufacturers are still ongoing.
According to reports, Apple did negotiate with Kia, but the negotiations were suspended not long ago. Apple declined to comment.
Rumors about Apple’s development of electric cars, the “Project Titan” (Project Titan), have recently been rampant, and the share prices of Hyundai and Kia, which are rumored to be partners, have soared.
However, there are also reports that Hyundai Group, which holds a controlling stake in Kia, is hesitant about this foundry case. At the same time, Apple is negotiating with six Japanese automakers.
Bloomberg pointed out that these news have frustrated Apple, which has been low-key on the Titan project for many years and has highly demanded suppliers.
It is not clear when Apple and Hyundai will resume negotiations. Looking at the world, only a few automakers have the capacity and sufficient production capacity to mass produce cars, but it is still not clear which automakers are interested in OEM production for Apple.
There are other factors that hinder Apple and Hyundai. It is said that Hyundai Group is arguing whether the OEM cooperation case should be produced by Hyundai or Kia. If negotiations with Apple restart, they are more likely to be produced by Kia, and the production site will be at the Georgia factory.
The industry is also curious that Apple is catching up with Tesla (TSLA-US), general (GM-US) Is the determination to produce electric vehicles strong enough to find a mature manufacturer to produce their own products?
The Titan project started in 2014. Apple has publicly stated that it will not develop electric vehicles and will only focus on the development of self-driving car application systems. However, in 2019, Tesla’s top management will be low-key to promote the plan.
At present, Titan Project has a small team of engineers responsible for the development of the driving system, as well as designers, but the development is still at a very early stage. It is expected that the product will be available for at least five years. Bloomberg pointed out that this may mean that Apple has plenty of time to get it right. Select potential partners.
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