Blizzard announced various collaboration marketing in line with the official release of ‘Diablo 4’ on the 6th of next month. From the first webtoon collaboration with popular writer Cho Seok, to popular brands such as Burger King and fashion brand Exlim, Diablo 4 intellectual property (IP) is grafted. It is also planning to introduce exclusive weapons for domestic users.
Robert J Lee, CEO of Blizzard Korea, said on the 31st, “We are preparing an event suitable for a blockbuster title specializing in the domestic community.” said.
Author Seok Jo, who is well known for Naver’s webtoon ‘The Sound of Your Heart’, uses Diablo IP to present Wentoons with a dark and serious atmosphere. This is the first case of applying Diablo IP to a webtoon. Burger King is expected to launch a hamburger menu tailored to the Diablo concept, and Exlim is expected to launch related clothing products.
There are also benefits for domestic PC room users. If you play Diablo 4 at an affiliate PC room, you can get additional experience points and items such as gold and silver coins without purchasing the game separately. You can also enjoy effects such as a three-color warhorse mount and maintenance of equipment durability.
Diablo 4, the official sequel after 11 years since the previous Diablo 3, is the first in the series to apply an open world and the darkest and gloomy story and worldview. Even if you haven’t experienced the previous series, you can immerse yourself in the game and enjoy it with the story set decades after the previous game.
Blizzard will launch a new season starting with the early access on the 2nd of next month and the official release on the 6th, and introduce the battle pass. It also promised continuous updates such as new items, appearance, and convenience features.
Joe Shirley, director of Blizzard Diablo 4, said, “The Korean market is also very important to Blizzard.”
Reporter Jeongeun Park jepark@etnews.com
