The tabloid is pushing a fight for displacement among the free media in French-speaking Switzerland. How it will turn out is completely open.
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–The Zürcher «Look»-Editor-in-chief Christian Dorer traveled to French-speaking Switzerland to meet his colleague Michel To wish Jeanneret the best of luck at the start.
Foto: Laurent Gilliéron (Keystone)
It’s a strange paradox. All French-speaking countries know that «Look». You know it as the Zürcher Zeitung with big titles and dim stories about blood, bosom and Büsi – the age-old tabloid formula. But very few really know the paper. The «Look» so far only appeared in German. And he reads German-language newspapers Romand rarely or never.
That is changing right now. The has been around since Tuesday «Look» also in French, not as a paid newspaper at the kiosk, but as a website on the Internet. The Ringier publishing house launched at 8:30 a.m. sharp «Look» for French-speaking Switzerland, with countdown, applause and donuts.
