Jakarta, CNBC Indonesia – An e-commerce company, PT Global Digital Niaga or better known as Blibli.com from the Djarum Group is in the negotiation process to acquire PT Supra Boga Lestari Tbk. (RANC) or Ranch Market manager.
In the company’s official statement in the mass media, published last Thursday (16/9), Blibli acquired ownership of 7 of its shareholder entities.
The plan to take over 51% of RANC shares by Blibli is said to be the company’s effort to develop its business ecosystem.
Blibli CEO and Co-Founder Kusumo Martanto, told CNBC Indonesia that the company continues to focus on building trust, providing the best retail experience, ensuring compliance
He explained that this strategic plan is in line with the company’s steps to grow an already solid business by becoming a solution for all stakeholders in its business ecosystem.
Previously, a technology startup, PT Application Karya Anak Bangsa aka Gojek, acquired a 4.76% stake in a retail issuer owned by the Lippo Group, namely Matahari Putra Prima or MPPA. Gojek acquired MPPA shares through its business unit PT Pradipa Darpa Bangsa/ from MPPA’s main shareholder, Multipolar or MLPL.
Gojek, which together with Tokopedia created the GoTo business conglomerate, seems to want to integrate digital business with conventional retail, while MPPA also benefits from expanding consumer reach.through online platforms.
As a result of the entry of Gojek, sales of MPPA, which is the manager of the Hypermart shopping center and wholesaler, increased rapidly because it was through an online platform. At the end of June, MPPA Corporate Secretary Danny Kojongian revealed that online sales increased dramatically, especially in the last week, reaching 8% of total sales.
“Online sales through the Tokopedia platform have given excellent performance, we have reached more than 1,600 sales orders in the last few days with the highest 1,900 sales orders in one day,” Danny said in a written statement, Wednesday (30/6/2021).
In addition, Hypermart is also integrated to conduct online sales through the GoMart platform made by Gojek.
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