Blend Marketing Solutions receives international recognition

Winning an international award is always a pride, much more when creativity and execution were propelled by reinvention as a consequence of the current situation in the country. Thus was born the #EstoPROMete Tu Prom Virtual 2020 initiative awarded with the FePi Online 2020 Special Award: Covid-19 – under the category Social Networks and Influencers, awarded by the Fundación Comunicar de Argentina, which organizes the 14th International Festival of Independent Advertising. Edition.

The award recognizes useful creative ideas for the community in different ways, in this case conceptualized and carried out by Blend Marketing Solutions, a 180 ° private local marketing practice, established by Linette M. Torres and Melina Martínez.

“2020 was without a doubt a difficult year. Puerto Rico went through earthquakes, storms, and like the rest of the world the situation of COVID-19. As a consequence the school year was interrupted, and for thousands of graduates around the island their long awaited graduation and Senior Prom were canceled, ”explains Torres.

“Practically everything that allowed them to close their school year was annulled, affecting them emotionally among other ways.”

The women’s work team that makes up Blend Marketing Solutions, especially Zaigret Canals, Creative Director, and Gabriela Franquiz, Account Executive, used their multigenerational synergy to create a project that could unite the Puerto Rico graduate community, bringing them joy and fun even in times of quarantine.

“This is how #EstoPROMete was born – Your Virtual Prom 2020, which was a virtual party where the graduates, their parents and teachers enjoyed a night of music and entertainment. We brought together two of the best DJs in PR, accompanied by their host, the influencer Didi Romero”Martínez described.

“Not only were we the first Puerto Rican virtual Prom, but #EstoPROMete became a community because prior to the event we interacted with our audience through lives, influencers, tutorials and giveaways.” On the night of the party, over 30,000 spectators were able to dance and enjoy themselves at home through the social networks Facebook, Instagram, YouTube and Zoom.

“We are a boutique marketing agency made up of a group of women, all from different generations who work as a team to bring the best of each to our clients” explained Linette, one of its founders who has over 30 years of experience in the industry, having developed her career as a manager and strategist in the field of consumer promotions and events. “We were very excited when we saw that we were selected for the list of Finalists made up of 74 large agencies from different countries such as Mexico, Colombia and Peru, but above all that we were the only agency in Puerto Rico,” Canals added. “When we were awarded the Bronze Medal it was cause for real celebration as an agency.”

Argentina’s FePi Online 2020 received nominations and proposals for original ideas from more than 30 countries from agencies, studios, companies and independent creative consultancies. The Jury was made up of highly experienced industry professionals. Taking into account the tragic circumstances that the world is experiencing, the 2020 Edition of the festival was held under the slogan “Indie Solidarity Initiative”, since part of the registration fees were donated to Doctors Without Borders, for the Coronavirus Crisis Fund of this International NGO.

For 14 years, FePI has been the most important and equal competition of the largest community of independent agencies. And this year, the contribution of participants from more than 30 countries made it the only festival in the industry with a truly supportive purpose.

#EstoPromete became an institution, holding its second #EstoPRomete: Dive Edition as a virtual party that gave way to the beginning of summer, with a view to continuing to create events to form a series.

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