Black Friday shouldn’t suffer from the half-mast purchasing power of the French, eager to take advantage of good deals in the face of inflation, pollsters estimate.
In front of the Galeries Lafayette, Marie Bois explains that she has lost 200 euros a month in purchasing power, in particular “due to (the increase) in expenses, such as heating”. The young twenty-four year old, window dresser for work-study, intends to “take advantage of the promotions” on Friday 25 November to give her year-end gifts.
“The intention to participate in Black Friday is comparable to that of last year (…) and what is driving this participation is the crisis,” explains Nadine Porge, deputy director of the Services department at Harris Interactive. According to a study by the institute released on Thursday of cybershoppers, 70% will rush online for good Black Friday deals, and 55% of them will do so for “purchasing power reasons”.
Online but also in stores, “63% of consumers say they are ready to (y) participate” or 12 points more than in 2021, adds the consulting firm Boston Consulting Group (BCG). Now, Black Friday can last more than a week, not just one Friday.
Tancrède Girard, member of the Ile-de-France Network of Re-employment Actors (REFER) describes the social and environmental impact of Black Friday as “disastrous”, indicating “pollution”, “consumption of resources”, “forced labour” .
