According to projections from blackfridaydeals.ch, around 490 million francs were sold in the Swiss non-food retail sector on Black Friday 2023, the comparison portal announced on Sunday. The majority of this, 375 million, came from stationary retail. The remaining 115 million came from online trading.
Both channels grew by 5 million francs compared to the previous year. Adjusted for inflation, approximately the same amount was sold as in the previous year.
The average shopping cart in online retail this Black Friday was a good 250 francs. That is 15 francs more than last year. This suggests that more expensive products were specifically purchased.
High-priced items popular
The increase in the average shopping basket was to be expected because many consumers postponed purchases until Black Friday due to the increased prices and the generally clouded consumer mood. High-priced items such as new cell phones, computers, televisions or furniture were particularly popular. Cheaper products that are more likely to be bought spontaneously were less in demand this year.
The conversion rate, i.e. the proportion of online shop visitors who actually make a purchase, fell from 5.5 percent to 5.1 percent this year. This also suggests that many customers were interested in the promotions, but mainly limited themselves to pre-planned purchases. (pd/spo)
2023-11-26 12:05:23
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