Increasingly digital purchases. The Black Friday it is also confirmed in 2024 as the key event for shopping, with the increasingly significant growth of online operations. In the week leading up to “Black Friday”, the first data allow us to highlight the great interest of users for discounts in any sector, with the average spending budget per family increasingly higher and with the tendency to exploit this moment of the year to anticipate Christmas gifts.
The analysis comes from Ernesto Russomandodigital advertiser from Salerno. “Almost two out of three Italians will take advantage of the discounts to buy online: Black Friday has now consolidated itself as a preparatory event for the holidays next December – declares Russomando -. The increasing number also in 2024 is fundamental, especially in favoring the opportunity for companies and the many realities to invest in digital. It is increasingly important for shops to develop a double purchasing channel: in the point of sale and in online stores. This double presence allows us to intercept a wider and more diversified audience, guaranteeing greater competitiveness”.
The data recorded by Confcommercio represent a significant aspect in this sense: in 2024, 67.2% of Italians will participate in Black Fridayup from 60% last year. The growth is driven by women and adults under 50, especially in Northern Italy. The average budget allocated to purchases rose to 261 euros (+10.6% compared to 2023)highlighting a higher propensity to spend. Clothing remains the sector at the top of preferences with 53% of purchases, followed by electronics which rises from 44.7% in 2023 to 52.2% in 2024, a sign of great attraction towards this sector. Followed by personal care products, jewelry, books and children’s items continue to be popular choices.
“Black Friday confirms itself as an increasingly digital phenomenon: 66% of digital marketing expenses are carried out online, a figure that underlines the importance for retailers of investing in e-commerce and digital marketing – concludes Russomando -. This event is not just a rush for discounts, but an opportunity to build lasting relationships with customers, build customer loyalty and set the stage for a successful holiday season”.
#Black #Friday #opportunity
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**What are the long-term implications of the shift towards digital Black Friday for the overall retail landscape and the competition between online and offline retailers? **
## World Today News Interview: Black Friday 2024 – Is Digital Dominating?
Today’s interview will focus on the latest trends surrounding Black Friday 2024. We’ll explore the rise of online shopping, shifting consumer behaviors, and the opportunities presented for businesses in this increasingly digital landscape.
Joining us today are two experts:
* **Ernesto Russomando**, a digital advertiser based in Salerno, who has provided valuable insights on the digital side of Black Friday.
* **[Name]** **[Title]** from **[Organization]**, offering a broader perspective on consumer trends and retail strategies.
**Welcome to both of you!**
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**Section 1: The Rise of Digital Black Friday**
* **Ernesto, you mentioned Black Friday is consolidating as a primarily digital event. Can you elaborate on this trend and what factors are driving it?**
* What aspects of online shopping appeal to consumers more than traditional in-store experiences during Black Friday?
* **[Second Guest], how do you see this shift impacting both traditional brick-and-mortar stores and online retailers? What strategies are businesses adopting to navigate this changing landscape?**
###
**Section 2: Consumer Behavior and Spending Trends**
* **Ernesto, the article highlights a significant increase in the average spending budget for Black Friday. What factors do you believe are contributing to this increase, especially in light of the current economic climate?**
* **[Second Guest], what are your thoughts on the demographics driving Black Friday spending? The article mentions women and adults under 50 being key participants. Can you shed light on the motivations behind these groups’ shopping habits?**
* **Certain product categories are consistently popular during Black Friday. Why do you think electronics and clothing continue to dominate, and are there any emerging trends in consumer preferences you’ve observed?**
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**Section 3: Business Opportunities and Digital Strategies**
* **Ernesto, the article emphasizes the importance of a brands having a “double presence” – both online and offline. How can businesses effectively integrate these channels to maximize their reach and sales during Black Friday?**
* **[Second guest], what are some essential digital marketing strategies businesses should leverage to capitalize on the Black Friday frenzy and build lasting customer relationships?**
* **Looking beyond Black Friday, how can businesses sustain this momentum and turn seasonal shoppers into loyal customers throughout the year?**
**Closing:**
Thank you both for sharing your valuable insights on Black Friday 2024. Your expertise has helped paint a comprehensive picture of this evolving shopping phenomenon and provided viewers with valuable food for thought as we approach this significant retail event.
