The long-awaited Black Friday will take place on November 24, 2023, but expectations are so great that many websites have already started presenting offers. This year, the strategic use of technology will be a strong bet to understand customer withdrawal and offer more attractive discounts. In addition, specific weekly promotions are being planned throughout the month, which may possibly have more advantageous prices than on Black Friday itself.
The “Warm up for Black Friday” campaigns have already started and promise to intensify over the weeks. Retailers, in turn, don’t just make profits on the official day of Black Friday, but take advantage of the entire month to attract the public with irresistible offers. Among the strategies adopted are progressive discounts and promotions targeted at specific days of the week.
Weeks of discounts: a new approach to Black Friday
Ana Paula Tozzi, CEO of AGR Consultores, reveals that traditional weekly campaigns are common, especially in the small appliance sector. In these cases, the company selects a product to offer greater discounts on a specific day of the week. The expectation is that the price will be the same or even lower than that charged on Black Friday. Furthermore, discount coupons, cashback and “get three, pay two” promotions are other ways to attract consumers to make purchases.
Black Friday ou Black November?
This year, the trend points to an entire November dedicated to Black Friday, with specific campaigns launched for days of the week focusing on specific products. Maurício Cascão, CEO of Mosaico, owner of the price search engines Buscapé and Zoom, confirms that there is still a significant volume of sales on Black Friday, but highlights that this day is no longer the only one to reach significant sales peaks. The fierce competition ends up bringing forward promotions related to Black Friday.
How can technology boost sales on Black Friday?
Given this scenario, technology will play a crucial role in analyzing consumer behavior to boost sales. For example, if the customer shows interest in an item but ends up abandoning the purchase, the retailer can offer personalized promotions and discount coupons related to that product to try to complete the sale. Therefore, the company that is faster and more strategic has a greater chance of converting the sale, says Tozzi.
We therefore conclude that Black Friday 2023 will exceed the limits of a single day, extending throughout the month of November. Digital marketing strategies and the intelligent use of technology will be fundamental to understanding consumer behavior and boosting sales. Likewise, the consumer only has to pay attention to offers, research prices and take advantage of the discounts offered this season.
2023-11-07 21:01:09
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