How did Czech e-shops calculate discounts during this year’s Black Friday? He traditionally focuses on this issue shop guard service analysisfor which companies stand Apify, Keboola a Topmonks.
The main news compared to previous years is that two large stores (Alza and CZC) calculate discounts from real prices before the discount event. Most other e-shops still use the same trick: they calculate the discount from the retail price, at which the goods do not have to be actually sold for months, he describes. Shopkeeper.
“From May 2022, the new EU directive on consumer protection should come into force in the Czech Republic. Among other things, it defines the calculation of the discount within the discount promotions on e-shops. The lowest price at which the product was sold in the period of at least 30 days before the discount event will have to be used as the crossed-out price from which the discount is calculated, “the analysis points out.
In addition to this positive news, he notes that traders used old familiar tricks: for example, they sold “discounted” goods at higher prices than still without a “discount” before Black Friday. According to the Shop Guard, fewer products were included in this year’s campaign than last year, and the discount promotion is extended to a longer period.
You can read the whole analysis on the blog of the founder of Apify Jakub Balady.
And here are similar analyzes from previous years: 2020, 2019, 2018, 2017.
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